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2008 Vineyard Economics Survey
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Welcome to the 2008 Vineyard Economics Survey.
The Wine Industry Symposium Group is holding its 13th Annual Vineyard Economics Seminar
on Tuesday, May 19 2008 at the Napa Valley Marriott. In conjunction with the 2008 Program, we are
again conducting a survey, the results of which will be presented at the event. A summary
of the results will also be published in a future issue of the Wine Business Monthly.
Filling out the survey requires about 10 minutes. Individual responses will not
be made public. In order for your response to be counted, please make sure you click
on the submit button at the end of the survey.
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email:
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company:
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| 1) |
What type of business is your company? |
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winery (or winery & grower)
grower
other:
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| 2) |
What is your job function? (check as many as appropriate)
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| 3) |
Which county or region best describes your location?
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| 4) |
a. Please indicate annual case production.
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0/NA
Under 1,000
1,000 - 2,499
2,500 - 4,999
5,000 - 9,999
10,000 - 24,999
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25,000 - 49,999
50,000 - 99,999
100,000 - 249,999
250,000 - 499,999
500,000 - 999,999
1,000,000 and over
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b. Please indicate vineyard acres owned.
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0
1 - 24
25 - 49
50 - 199
200 - 500
over 500
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| 5) |
What is your opinion about the growth of wine sales relative to 2007? (check one per year)
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| 6) |
Please rate each of the following factors in terms of their positive impact wine sales over the next 3 years?
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| 7) |
How significant is each of the following possible constraints to wine industry growth and profitability over the next three years? |
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| 8) |
How did the consumer change in 2007 compared with the past two years? (check top 3)
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Consumers like screw caps/alternative packaging
Consumers are less brand loyal
Consumers are more interested in buying ""green"
Consumers are buying more on the web
Consumers are buying fun wine labels
Consumers are trading up
Consumers are overwhelmed with choices
Consumers want more education
Consumers are looking for more food friendly wines
Consumers think wine is part of a healthy lifestyle
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| 9) |
How strong will the growth in grape sales be for these wine varietals over the next 3 years?
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| 10) |
a. Will grape prices in 2008 from your district
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b. Will grape prices in 2010 from your district
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| 11) |
SUPPLY: What do you think about the supply of grapes by varietal over the next 3 years?
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| 12) |
How much did your 2007 harvest yield differ from what you were expecting? |
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Shortfall
About what we expected
Overage
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| 13) |
How strong will the growth in sales be for each Price Segment over the next 3 years?
(Using a Scale of 1-5 with 1 being Weak Sales and 5 being Strong Sales)
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| 14) |
What percent of your contracts are:
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% Long Term (3-7 yrs)
% Short Term (1-2 yrs)
No Contracts
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| 15) |
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a. Are you planting any grapes this year?
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No
Yes
If yes,
how many acres?
Which varietal(s)?
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b. Are you replanting any grapes this year?
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No
Yes
If yes,
how many acres?
Which varietal(s)?
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c. Are you grafting over in 2008?
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No
Yes
If yes,
how many acres?
Which varietal(s)?
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| 17) |
What are the most difficult issues facing you this year with respect to contracts?
(Please check all that apply)
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Less $ per ton
Time on vine
Reduced tonnage
Shorter contract length
More work for less $
Vague quality standards
Other, please specify:
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What's important to your business this year? (1 = not important; 5 = very important)
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RANK the following areas of your business that will require additional investment over the next three years.
Please elect one ranking for each investment.
(example: Vineyard Acquisition=1, Vineyard re-development=2, New vineyard development=3, Increased Mechanization=4, More Technology=5)
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If you're in California, what average price per vine acre would you currently expect to pay in 2008?
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What percent of your new capital will come from
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% Cash flow from operations
% Equity Capital
% Lease Agreements
% Long term debt
% Short term debt
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What means does your business have to provide owner liquidity? (check all that apply)
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| 23) |
What is the primary source of water for your winery and/or vineyard?
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Well (subsurface water)
Pump from lake or stream (surface water)
Municipal
Irrigation district
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| 24) |
Do you dry farm any portion of your vineyards?
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No
Yes
If yes, on what percentage of your acres?
%
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| 25) |
Please rate the following objective measures in terms of importance in determining when you pick?
(1 = not important; 5 = very important)
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| 26) |
MECHANIZATION: Which aspects of your vineyard operation have you mechanized?
(% of your acres where you use machines)
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Are you using GIS systems (Geographic Information Systems) such as SIS that measure soil data such as texture, compaction, moisture content, available water holding capacity, chemical properties, and vine vigor?
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No
Yes
If yes, on what percentage of your acres? %
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Do you use some type of Evapo Transpiration (ET) system to determine how much to irrigate your vineyard?
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No
Yes
If yes, on what percentage of your acres? %
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Are you using a weather station or other vineyard monitoring sytem in your vineyard?
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No
Yes
If yes, what brand are you using?
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| 30) |
Please indicate what, if any, initiatives your vineyard is taking to become more "green". (select all that apply)
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None
Sustainable or organic farming or purchasing grapes that were sustainably or organically farmed.
Solar Panels
Green marketing/messaging
Calculating your carbon footprint
Alternative packaging
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