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FedEx Launching Temperature Controlled Solution

Date: 01/24/11

FedEx is launching an overnight temperature controlled wine shipping solution for wineries in Northern California serving five hubs covering 70 percent of the country with delivery by 10:30 the next morning.

The new service, which is expected to be quite popular with wineries, launches April 1 with a northern route and May 1 with a southern route.

Temperature-controlled trucks that maintain a steady 55 degrees will be used to ship to FedEx hubs. From the hubs, the wine will then go out for delivery via regular trucks early the following morning.

FedEx started testing the service during August and September with a program involving ten shipping customers. Customers put sensors in shipping boxes during the test with favorable results.

“We’ve heard from several customers their interest and desire to get a summer solution,” district sales manager Caroline Viger-Uu said. “We‘ve found that summer shipping volumes drop about 50 percent in the summer so we thought it would be viable to come up with a shipment solution to continue shipping all year long.”

Viger-Uu said FedEx trying to determine what demand will be but already has a division focused on the pharmaceutical industry, so already has resources and equipment for temperature-controlled shipping.

Pricing is still being fine tuned but should be available in a couple weeks.

A lack of temperature controlled shipping solutions has been a sore spot with wineries for years and years. Many wineries defer shipping during the summer months.

“It’s been something customers have been asking for, for quite a while,” Caroline Viger-Uu said.

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