Delectable Teams Up with VinTank to Unite Wineries and Wine Lovers
Delectable, the leading social wine app amongst wine lovers and professionals, today announced a partnership with VinTank, a social monitoring and measuring platform for the wine industry. This partnership ensures Delectable’s integration within the VinTank platform, which will ultimately strengthen the customer-winery relationship and increase one-to-one engagement.
“Delectable users want to learn more about the incredible people behind every amazing bottle of wine,” said Alex Fishman, founder and CEO of Delectable. “We’ve focused on connecting wine producers with the individuals who are enjoying their wine. Through these connections we’re helping producers build long-lasting relationships with their consumers. Partnering with VinTank allows us to create this incredibly deep connection on an unprecedented scale.”
Delectable not only offers unique social, commerce and recommendation capabilities that cater to the needs of users, it offers direct and personal connection between wine professionals and wine customers. Under this exclusive partnership, VinTank’s 4,700 wine brands will be able to respond in real-time to their consumers directly through Delectable via the VinTank platform. Delectable is the only wine app integrated within the VinTank platform, and joins Facebook, Twitter, Instagram and Foursquare to create the most comprehensive social-listening aggregation available for the wine industry.
“We’ve thoroughly analyzed and looked at all wine apps and their relevance to the consumer for the last five years and produced multiple reports about the state of wine apps,” said Paul Mabray, CEO of VinTank. “While each of the apps served a particular consumer need, it was only Delectable that built a solution that put together all the needs of a consumer. It was only Delectable that strived to connect wineries and customers.”
“As the definitive leader in social interactions within the wine industry, monitoring nearly a million wine conversations daily, VinTank has paved the path for social communications between wineries and wine drinkers,” continued Fishman. “It has been a tremendous resource for wineries and because of our shared ethos of connecting producers and consumers, this partnership is a natural fit.”
Founded in 2011, Delectable is a leading wine app with the world’s largest wine database of over 2 million wines and an engaged social community including the world’s leading wine professionals. The team is comprised of technologists, designers, winemakers and artists building technology to reinvent the wine industry.
VinTank is the world’s largest software solution for social media management for the wine and restaurant industry. Measuring over 350 million conversations about wine, profiling over 14 million social wine consumers and serving over 4,700 wine brands, VinTank helps wineries and restaurants connect and understand their customers in ways never before imagined.