Winebusiness.com - Homepage for the Wine Industry

Announcing the launch of M&B Concepts


Date: 05/08/13

Global – Michele Boyer, Principal Strategist & Owner, is excited to announce the launch of M&B Concepts- a full service consulting & creative firm for the wine industry. M&B Concepts focuses on specifically helping wineries in the areas of:

• Direct to consumer program development and best practices
• Direct to consumer existing program audits and action items
• Communications
• Wine club development, growth and retention
• Loyalty programs
• Strategic partnerships for increased visibility and direct sales opportunities
• Social Media Plans

Michele says: “Direct to consumer sales IS the fastest growing sales channel in the wine industry today. A strong, thoughtful direct to consumer plan, with specific action items for the winery team, can lead to results (and sales) immediately. For the winery, creating an authentic connection with their most valuable and loyal existing and future customers has NEVER been so important.”

“I was inspired to create my firm, and my very specific offerings, from my love and respect for the wine industry combined with my expertise in creating the customer experience that will get results for winery owners. Every winery and story is unique but my tried and true strategies can help wineries in every region.”

Wine is not just a beverage, it’s an experience. In our fast-paced, anonymous, virtual world, creating an authentic connection has never been more important or more valued by the consumer. M&B Concepts will help wineries discover and take the steps to develop stronger connections and impactful experiences that lead to multiple repeat sales and create “brand ambassadors” instead of just customers.

To learn more about M&B Concepts, please go to www.mandbconcepts.com

To get started with your FREE initial phone call, contact Michele directly at michele@mandbconcepts.com

Stay connected with M&B Concepts on Facebook at www.facebook.com/mandbconcepts

Website: www.mandbconcepts.com

submit supplier news

Submit your press release and photo to suppliernews @winebusiness.com

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  yesterday at 8:02AM PST
- used barrels  •  yesterday at 8:02AM PST
- used barrels  •  yesterday at 8:02AM PST
- used barrels  •  Dec 17, 2014 at 8:43AM PST
- used barrels  •  Dec 17, 2014 at 4:20AM PST

latest real estate

- real estate  •  14 hours ago
- real estate  •  Dec 10, 2014 at 9:31AM PST
- real estate  •  Dec 2, 2014 at 9:34AM PST
- real estate  •  Nov 28, 2014 at 2:29PM PST
- real estate  •  Nov 25, 2014 at 9:51AM PST

latest used equipment

- used equipment  •  yesterday at 3:23PM PST
- used equipment  •  yesterday at 3:23PM PST
- used equipment  •  yesterday at 3:23PM PST
- used equipment  •  yesterday at 9:40AM PST

latest services & supplies

- services & supplies  •  yesterday at 7:36AM PST
- services & supplies  •  Dec 16, 2014 at 12:55PM PST
- services & supplies  •  Dec 15, 2014 at 11:21AM PST
- services & supplies  •  Dec 13, 2014 at 6:52AM PST
- services & supplies  •  Dec 13, 2014 at 6:52AM PST

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.