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Announcing the launch of M&B Concepts


Date: 05/08/13

Global – Michele Boyer, Principal Strategist & Owner, is excited to announce the launch of M&B Concepts- a full service consulting & creative firm for the wine industry. M&B Concepts focuses on specifically helping wineries in the areas of:

• Direct to consumer program development and best practices
• Direct to consumer existing program audits and action items
• Communications
• Wine club development, growth and retention
• Loyalty programs
• Strategic partnerships for increased visibility and direct sales opportunities
• Social Media Plans

Michele says: “Direct to consumer sales IS the fastest growing sales channel in the wine industry today. A strong, thoughtful direct to consumer plan, with specific action items for the winery team, can lead to results (and sales) immediately. For the winery, creating an authentic connection with their most valuable and loyal existing and future customers has NEVER been so important.”

“I was inspired to create my firm, and my very specific offerings, from my love and respect for the wine industry combined with my expertise in creating the customer experience that will get results for winery owners. Every winery and story is unique but my tried and true strategies can help wineries in every region.”

Wine is not just a beverage, it’s an experience. In our fast-paced, anonymous, virtual world, creating an authentic connection has never been more important or more valued by the consumer. M&B Concepts will help wineries discover and take the steps to develop stronger connections and impactful experiences that lead to multiple repeat sales and create “brand ambassadors” instead of just customers.

To learn more about M&B Concepts, please go to www.mandbconcepts.com

To get started with your FREE initial phone call, contact Michele directly at michele@mandbconcepts.com

Stay connected with M&B Concepts on Facebook at www.facebook.com/mandbconcepts

Website: www.mandbconcepts.com

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