Global Package LLC, a leading glass and packaging resource for North American wine and spirits companies, is currently rolling out its new brand identity, with an official launch date of Jan. 29-31, 2013 at the Unified Wine & Grape Symposium. Founded in 2006, Global Package has grown to become a highly reputable and successful source for high quality custom and stock glass bottles as well as a variety of packaging options. The new identity was conceived and designed by Australia-based Tucker Creative Pty Ltd, a Global Package design partner.

“When we started out six years ago, we knew we’d have to keep our image fresh as our business developed,” says Global Package founder and president, Erica Hiller Harrop. “While wineries remain our client base, we’re increasingly being sought by spirits producers who are looking for high quality glass and packaging design with competitive pricing. All of our clients need to keep their image fresh and relevant, so it’s important for us to lead by example.”

The new logo retains the globe image of the existing icon, but in a more illustrative design, conveying the brand concept of the bottle as a package being unwrapped. Three different tones of rich blue colors are applied to the logo, which, while remaining neutral and universal, adds a depth and dimensionality that succinctly conveys Global Package’s 3-D products. Designer Jody Tucker also wanted to achieve a mark that would be seen as a seal of quality and innovation, in keeping with Global Package’s brand.

“We knew the identity facelift had to convey a fresh, yet premium image, with more modern typography and a neutral color palette, ” says Tucker. “We needed to retain certain elements of the existing identity to promote consistency, but we wanted it to evolve to be more relevant to what Global Package is today; an innovator in the field of wine and spirits packaging.”

As it rolls out, Global Package’s new identity will be applied in signage (at the Unified Symposium), advertising, brochure, website, and stationery system.