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BlackSquare Announces Expansion to Australian Wine Regions


Date: 07/31/12

BlackSquare Inc., maker of Blackboxx, the market leading recurring wine ecommerce application, released details of its entry into the Australian wine market today.

BlackSquare now powers wine ecommerce for such Australian companies as Gemtree Vineyards (McLaren Vale), Vinterloper (Adelaide) and The Tasting Bench (Adelaide) with many others currently in development.

“Blackboxx is a natural choice for recurring Australian wine ecommerce”, said BlackSquare’s President & CTO, David Gluzman, “Australia has favourable regulations, mature direct-to-consumer practices, a tradition of wine clubs and the world’s most dynamic wine market after the U.S.”

Gemtree Vineyards chose Blackboxx to power their domestic Australian ecommerce and Asian expansion without adding cost or staff. Jenny West, Cellar Door Manager at Gemtree Vineyards said, “Blackboxx wine club is a powerful way to build our brand, to connect with our customers, and to duplicate the experience they enjoy in person at our cellar door.”

BlackSquare is riding a wave of improvement in Australia’s $5 billion wine industry. For five years, the world’s fourth largest wine exporter suffered major price drops due to a strong Australian dollar and global wine oversupply.

Now, national marketing agency Wine Australia reports a rebound, with solid domestic sales, steady North American growth, and strong demand from Asia’s swelling middle class. Sustained increases are forecast due to smaller harvests overseas, aggressive marketing, and a trend of quality over quantity.

“Australian wineries recognize that direct-to-consumer is the best way to retail.” Gluzman explained. “But profitable, recurring ecommerce isn’t simply a website or an ecommerce cart; it’s a whole new line of business. Blackboxx’s innovation lies in delivering no-stress, ‘in the box’ ecommerce, from marketing to fulfilment, from shipping to logistics, with back-end analytics on every sale and customer interaction.”

About BlackSquare Inc.
BlackSquare is a leader in ecommerce for the global wine and spirits industry. Based in Calgary, Canada, BlackSquare sells in Canada, Australia and Hong Kong. www.blacksquare.ca

Blackboxx is BlackSquare’s ecommerce application designed for wineries, wine clubs, retail stores and distributors. BlackSquare combines wine industry expertise with advanced technology to produce Blackboxx, the most powerful recurring-purchase commerce platform available. www.blackboxx.biz

BlackSquare also owns WineCollective.ca (Canada’s largest monthly wine club) and Tannic.ca (Canada’s first flash-sale wine website).

Website: www.blacksquare.ca

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