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Wright Labels Introduces Low-cost Branding and Packaging Solution for Winemakers


Date: 03/13/12

Wright Labels, a leader in packaging and marketing solutions for the wine industry, announced that it will launch its “Tag Your Bag” program at the Wineries Unlimited Trade Show, March 28 – 29, 2012, offering a low-cost packaging solution for small to mid size wineries. Additionally, the company will offer on site concierge design services.

Instead of the typical pre-printed bags, which carry a minimum order of 15,000 bags per variety, Wright has partnered with wine bag maker AstraPouch North America to offer small wineries a low-cost, “do-it-yourself” kit, complete with a label and an unbranded white pouch – equivalent to two standard 750ml bottles – with just a 160 bag order minimum.

“Over the last several years, we’ve seen a shift to alternative and innovative packaging of wines,” said Wright President and CEO Greg Wright. “Our new ‘Tag Your Bag’ program provides customers a budget-friendly branding opportunity that helps them keep costs down without compromising on the quality of the final product.”

As a part of its service offering at the show, the company will also offer a one-hour free consultation with an on-site designer, as well as staffers who will be available to assist clients with labels, logos, rack cards, brochures, banners or signage needs. Wright will operate the center at space 505 - 507, from March 28th, through the close of the market on March 29th. It will be open each day from 10am to 4pm, and after hours by special appointment.

Bill and Tom Wright founded Wright of Thomasville in 1961 on the idea that printing was a creative medium and the belief that “a promise made is a promise kept.” The Wright brothers focused their attention on providing exceptional printing for the home furnishing, carpet and rug industries. The Wright family continues that tradition today to include solutions for the Action Sports and Beverage Industry by providing one-stop, turnkey, creative solutions for their clients’ graphic needs. Today, the company is run by Bill’s sons Greg, Don and Ron, along with Tom’s son Doug Wright. With 153 employees and manufacturing partners in the United States and Brazil, as well as a Wright Global Graphics facility in China, the company delivers on its promise of exceptional value, and accurate delivery, regardless of the product’s final destination.
 

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