Gusmer's Revolutionary Harvest Store Concept Now Open in Windsor
The revolutionaries that brought you direct-inoculation bacteria and created time-released nutrients are excited to announce a new retail concept for the wine industry. On August 1, 2011, Gusmer Enterprises opened a new retail outlet in Windsor, CA. This store will carry all the fermentation related products manufactured or represented by Gusmer Enterprises, provide timely and low-cost analytical services on-site, as well as provide technical expertise for many of the products. This store will close on November 30, 2011.
“This is the first time this retail model has been brought to the wine industry,” said Rodger Pachelbel Vice President of Sales at Gusmer. “It isn’t an entirely unique retail strategy however.” Every year, Halloween stores open for business all over the country between September and early November, when they do 100% of their business. The goal of The Gusmer Harvest Store™ concept is much the same; open a convenient, temporary location for a limited amount of time where demand for immediate inventory, on-site analysis and technical expertise is high and shut down when that demand begins to subside.
“Without our exclusive partnership with Foss, none of this would have been possible,” said Lars Petersen, Technical Director at Gusmer. “Their cutting edge technology will allow us to provide most of the normal analysis that a winery requires in order to log and track fermentations.” Specialty services such as microbial monitoring can be completed at The Wine Lab™ in Napa, which is also owned by Gusmer.
The Gusmer Harvest Store will also stock all of the new products carried by Gusmer Enterprises including FrootZen®, the first direct-inoculation yeast product available to the wine market. Frootzen is also the latest non-Saccharomyces yeast strain available from Chr. Hansen.