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New "Wine Guru" App Pairs World Class Sommelier With Your iPhone


Date: 07/19/11

FOR IMMEDIATE RELEASE

NEW "WINE GURU" APP PAIRS WORLD CLASS SOMMELIER WITH YOUR iPHONE

Free application offers expert advice for matching the perfect wine with your meal

July 19, 2011 (Abbotsford, B.C.) - If you've ever struggled with choosing the perfect wine to go with your meal, Wine Guru has the expert advice you need. The new iPhone application (app) is a free interactive resource that puts the expertise of a world class sommelier in the palm of your hands. Now, all users need to do is tell Wine Guru what they're eating and they'll quickly receive three customized wine suggestions that will not only pair perfectly with their meal but also with their budget.

Conceived by a partnership of sommeliers and technology experts from Restaurant 62 , Gloo Studios and Internal Wealth Studios. Wine Guru has been designed to be a convenient pocket sommelier that can be used when dining in a restaurant, planning a meal at home or shopping for wine. Since Wine Guru launched in June 2011, it has already been downloaded over a thousand times from the iTunes App Store .

"With our new app there's no need to ask your waiter for advice or do any research when choosing a wine. Wine Guru can give you all the answers you need right on your iPhone," said Eric Ferris, co-owner and sommelier at Restaurant 62. "We hope Wine Guru will become an essential lifestyle app for anyone who wants to take the frustration out of picking the perfect wine."

Wine Guru offers food and wine pairing suggestions based on details including type of cuisine, ingredients, cooking method and budget. The more specific the information, the more accurate the wine suggestion. Wine Guru can quickly produce wine suggestions from a growing database of over 2,000 local and international wines. Users can also conduct reverse searches by starting with a specific wine and then building a menu that pairs perfectly with it. Alternatively, users can create a list of favorite wines which they can personally rate.

Plans for future updates to Wine Guru include expanding current wine suggestions to retailers in the immediate geography, further expansion of the internal database of wine to 10,000 and options to search for local retailers and purchase wine online.

Wine Guru

Key Features:

* Quickly and conveniently offers wine suggestions that highlight and pair perfectly with the flavors of any meal.

* Growing database currently featuring more than 2,000 wines, with plans for 10,000 +

* Options to specify regions and type of wine or let Wine Guru do the choosing.

* Results generated based on type of cuisine, ingredients, method of preparation and budget

* Provides three categories of wine pairings: Classic, New World and "Off the Wall""

* Provides options for advanced searches

* Free on the iTunes App Store.

For additional information, including a video demonstration, screen shots and a link to download Wine Guru, visit www.the-wine-guru.com . Wine Guru can also be found on Twitter at @guruchooses and on Facebook.

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About Restaurant 62

Restaurant 62 is the Fraser Valley's top rated restaurant for elegant urban dining and contemporary regional cuisine. The restaurant offers a simplified modern dining experience that engages the senses and tantalizes the palate. Executive Chef Jeff Massey was named one of Western Canada's top 40 foodies under 40 in March 2011. Chef Jeff uses only the freshest, local ingredients brought directly from farm to table to create original dishes blending local flavours with a Mediterranean culinary style. The restaurant is unrivaled for its innovative menu, award winning wine selection, impeccable service and urban ambience. Restaurant 62 is co-owned by Executive Chef Jeff Massey, Sommelier Eric Ferris and General Manager, Alicia Bodaly.
www.restaurant62.ca

About Gloo Studios
Founded in 2009, Gloo Studios Inc. is an award-winning visual FX/film production company based in Burnaby, BC. It is owned and operated by Paul Lowey (President), Mike Ritchie (Director of Visual FX), and Jason Hujber (Creative Director). For more information, please contact paul@gloostudios.com or (604) 417-1569. www.gloostudios.com

Website: http://www.the-wine-guru.com/
Video URL:
http://youtu.be/c6bXhICak50

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