Winebusiness.com - Homepage for the Wine Industry

Nexternal Launches Facebook Like & Save


Date: 06/13/11

Nexternal, a leader in ecommerce shopping cart software is excited to announce the release of a revolutionary marketing tool; Facebook Like & Save. This new tool is available to all Nexternal clients and gives online merchants the ability to incentivize customers to Facebook Like products in their online stores. This tool will greatly enhance the amount of traffic sent from Facebook to a merchant’s store.

Using this powerful tool is simple for customers and merchants alike. When a customer visits a product in the merchant’s online store they will see the Facebook Like button and the sharing discount they receive for simply liking the product. Once they select the Like button they will instantly see their discount in the shopping cart. At this same point, the Like notification will instantly appear on their Facebook News Feed with a direct link back to the merchant’s online store. With a simple click the customer has posted product info on their Facebook News Feed because the savvy merchant provided the incentive for them to do so.

For Nexternal merchants, simply select the checkbox for Facebook sharing and in the preferences specify the Sharing Amount. Turning on Facebook Like & Save is that simple. Not only does this tool provide an instant source of links into a merchant’s store it also makes a merchant’s products more attractive to the search engines now that social signals are a factor they use in their rankings.

Craig Ross, VP of Sales at Nexternal added, “I am so excited about this tool. I have never seen an online merchant provide immediate monetary incentive to customers to Facebook Like their products. With our new Facebook Like & Save Feature, all of our clients have a new tool to take their online sales viral. If you think about the concept, it just makes sense. I suspect that one day this will be a standard feature in the ecommerce industry. For now, I pleased that we are the only ecommerce provider offering it because if gives our clients a competitive advantage.”

Goosecross Cellars in Napa Valley is an early adopter of marketing technology with the intent of enhancing communication and enriching the overall customer experience. Owner and President of Goosecross Cellars, David Topper, states, “We have been using the Facebook Like button in our Nexternal powered store for quite some time to successfully increase brand awareness. Now that we can provide added value for our fans with an immediate incentive, I think our Facebook Likes will grow exponentially. We love the fact that we can now reward our customers automatically for posting links about their favorite Goosecross wines and sharing their experience with others. This is a clever concept and is just another reason why we continue to partner with Nexternal.”

About Nexternal

Nexternal is a leading provider of web based ecommerce software. Founded in 1999, the company’s unique ecommerce system is used by hundreds of clients in many diverse industries. Nexternal’s software features an always-on screen shopping cart with integrated marketing and fulfillment tools allowing merchants to maximize revenue while minimizing operating costs. Nexternal’s software was rated five out of five stars by Internet.com and is a three time SIIA Codie awards finalist for Best E-Commerce Software. Clients include Weyerhaeuser, USA Today, Ste Michelle Wine Estates, Taser International and Hershey. With locations in Carlsbad, CA and New Canaan, CT, Nexternal provides industry leading customer service. For more information, contact Nexternal via phone at 800.914.6161 or online at www.nexternal.com

submit supplier news

Submit your press release and photo to suppliernews @winebusiness.com

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  Dec 18, 2014 at 8:02AM PST
- used barrels  •  Dec 18, 2014 at 8:02AM PST
- used barrels  •  Dec 18, 2014 at 8:02AM PST
- used barrels  •  Dec 17, 2014 at 8:43AM PST
- used barrels  •  Dec 17, 2014 at 4:20AM PST

latest real estate

- real estate  •  yesterday at 9:10AM PST
- real estate  •  Dec 10, 2014 at 9:31AM PST
- real estate  •  Dec 2, 2014 at 9:34AM PST
- real estate  •  Nov 28, 2014 at 2:29PM PST
- real estate  •  Nov 25, 2014 at 9:51AM PST

latest used equipment

- used equipment  •  Dec 18, 2014 at 3:23PM PST
- used equipment  •  Dec 18, 2014 at 3:23PM PST
- used equipment  •  Dec 18, 2014 at 3:23PM PST
- used equipment  •  Dec 18, 2014 at 11:05AM PST
- used equipment  •  Dec 18, 2014 at 9:40AM PST

latest services & supplies

- services & supplies  •  Dec 18, 2014 at 7:36AM PST
- services & supplies  •  Dec 16, 2014 at 12:55PM PST
- services & supplies  •  Dec 15, 2014 at 11:21AM PST
- services & supplies  •  Dec 13, 2014 at 6:52AM PST
- services & supplies  •  Dec 13, 2014 at 6:52AM PST

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.