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O-I Expands Line of Lightweight Wine Bottles


Date: 02/16/11

O-I, the world’s largest manufacturer of glass containers, has expanded its line of lightweight wine bottles in North America. Manufactured at the company’s California manufacturing facilities, the newest bottles weigh 14 ounces (397 grams).

The new line of 750 mL lightweight claret and burgundy bottles is part of the O-I Lean+Green® initiative designed to create aesthetically pleasing, durable, yet lighter weight bottles using advanced manufacturing techniques. The result is an improved design that reduces bottle weight and energy consumption. The Lean+Green line is available in a variety of colors, including Champagne Green, Flint, Emerald Green and Dead Leaf Green,and will be between 16 and 27 percent lighter than current offerings.

With the addition of the new 14-ounce 750 mL bottle, O-I North America now offers lightweight wine bottles ranging from 11.6 to 16 ounces. The comprehensive lightweight line retains the premium image of glass without noticeable changes in appearance and feel.

“The lean and green bottles have less impact on the environment and use less energy and raw materials for manufacturing,” said Stan Gossett, VP and Category Director for O-I North America Wine. “The newest development of a 397 gram wine bottle with a mini push-up allows for a more socially responsible bottle with the same great look of a traditional, heavier-weight bottle.”

North American wineries are embracing the new lightweight wine bottles, which continue to provide the aesthetics that customers want, as well as a long shelf life and flavor preservation.

“We are utilizing O-I’s lightest weight, 11.6-ounce claret and burgundy bottles for our Charles Shaw brand wines, which allows us to reduce the weight and overall carbon footprint,” said Fred Franzia, Chairman and Chief Executive Officer of Bronco Wine Company. “We are committed to providing consumers with the utmost in quality and these bottles satisfy their needs for environmental friendliness, taste protection, and a traditional look and feel.”

Glass wine bottles are the only packaging available made from 100 percent natural resources and, when lightweighted, reduce the emissions released into the environment. Use of the O-I 14-ounce lightweight bottles will provide strong environmental benefits, including carbon dioxide savings of more than 70 tonnes. This is the equivalent of reducing semi-truck travel by more than 45,600 miles or the CO2 absorbed by more than 3,200 trees*.

Learn more about lightweight glass packaging and glass’ environmental benefits at www.winelovesglass.com.
 

*These savings numbers are based on production of 1 million bottles.

About O-I
Millions of times a day, O-I glass containers deliver many of the world's best-known consumer products to people all around the world. With the leading position in Europe, North America, Asia Pacific and Latin America, O-I manufactures consumer-preferred, 100 percent recyclable glass containers that enable superior taste, purity, visual appeal and value benefits for our customers' products. Established in 1903, the company employs more than 22,000 people with 78 manufacturing facilities in 22 countries. In 2009, net sales were $7.1 billion. For more information, visit http://www.o-i.com.
 

Website: www.winelovesglass.com

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