Winebusiness.com - Homepage for the Wine Industry

Caliber WinePak Changes Name To TricorBraun WinePak


Date: 11/30/10

Caliber WinePak, North America's largest distributor of wine bottles, has changed its name to TricorBraun WinePak, reflecting its ownership by TricorBraun, North America's largest distributor of glass and plastic packaging.

TricorBraun acquired Caliber WinePak in 1997 but did not change the company's name.

"The new name more accurately communicates the strength of our company and the sense of our brand as it is today and as we intend it to be," Keith J. Strope, TricorBraun president and chief executive officer said.

"This change will differentiate us from our competition as it showcases our ability to provide more choices along with leadership strength and exceptional ongoing service. As in the past 10 years, TricorBraun shall continue to provide TricorBraun WinePak with global sourcing, sophisticated design and engineering capabilities, logistics management and repacking proficiencies," George Dempsey TricorBraun's chief operating officer said.

"Although future plans are vibrant, we shall neither change our personnel nor their relationships with our customers," Andrew Bottene, vice president TricorBraun WinePak said.

"As North America's leading wine bottle distributor, our relationship with Verallia (formerly Saint Gobain Containers) and other leading manufacturers will keep us at the forefront of innovation, quality and leadership. In addition to bottles, TricorBraun WinePak has access to capsules, Stelvin closures, bag-in-box and other specialty packaging applications, Mr. Bottene said.

TricorBraun WinePak (www.tricorbraunwinepak.com) is located in Benicia, Calif. TricorBraun has more than 40 locations in the United States, Canada, Mexico and Asia.

Website: www.tricorbraunwinepak.com

submit supplier news

Submit your press release and photo to suppliernews @winebusiness.com

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest real estate

- real estate  •  5 hours ago
- real estate  •  Oct 17, 2014 at 1:15PM PDT
- real estate  •  Oct 17, 2014 at 11:25AM PDT
- real estate  •  Oct 17, 2014 at 9:31AM PDT
- real estate  •  Oct 8, 2014 at 2:41PM PDT

latest used equipment

- used equipment  •  3 hours ago
- used equipment  •  Oct 18, 2014 at 10:55AM PDT
- used equipment  •  Oct 17, 2014 at 3:59PM PDT
- used equipment  •  Oct 16, 2014 at 5:41AM PDT

latest services & supplies

- services & supplies  •  Oct 16, 2014 at 12:18PM PDT
- services & supplies  •  Oct 14, 2014 at 12:57PM PDT
- services & supplies  •  Oct 10, 2014 at 1:21PM PDT
- services & supplies  •  Oct 10, 2014 at 11:51AM PDT
- services & supplies  •  Oct 10, 2014 at 11:14AM PDT

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.