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Sustainability and Economy Drive Demand for Mavrik's Cold Stabilization Technology


Date: 11/10/10

Mavrik North America is proud to announce the official introduction of its latest innovation for wine production: Rapid Tartrate Stabilization, the most sustainable tartrate stability.

Mavrik's introduction follows a soft rollout over the past year during which select customers were offered the opportunity to preview the process. Feedback was overwhelmingly positive, so the official introduction is timed to coincide with the conclusion of harvest 2010. This is a time of year when wineries are looking to rapidly and economically achieve tartrate stability so that they can release rapid-to-bottle white and rosé programs.

Mavrik's process improves sustainability over other methods. The excessive
cost of chilling is well known. And previously available alternatives generate a large waste water stream. Meanwhile, Mavrik's process uses just the water needed to clean the equipment.

Likewise, Mavrik's process is the only option that does not impact flavor.
Chilling removes colloids, negatively impacting mouthfeel and aroma. Previously available alternatives remove an array of polar compounds, resulting in potential stripping and overprocessing. Mavrik's gentle process removes only potassium, having no impact on wine taste. “Customers tell me they tried it to cut costs, but then they were amazed by the lack of flavor impact,” said Jeremy Schulze, Mavrik’s Technical Director.

Mavrik's tartrate stability process typically costs less than a week of chilling, is fast, gentle, and has no processing loss.

About Mavrik North America
Mavrik North America (MNA) is a world leader in wine elevation processes and equipment. From its headquarters in Santa Rosa, CA, MNA manufactures and distributes its equipment nationally and internationally and operates its field services.
 

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