WineWeb Adds Winery CRM Dashboard to Customer Relationship Management Services
Santa Fe, NM (PRWeb) August 27, 2010 -- WineWeb.com announces the addition of a CRM Dashboard to its winery customer relationship management services. The integrated winery CRM dashboard allows wineries to analyze their customers across e-commerce, point-of-sale and wine club transactions. "The winery CRM dashboard, with its drill-down capabilities, allows a winery to monitor and analyze customer data across all direct sales channels," states Ron Kreutzer, Founder and President of WineWeb Enterprises, Inc. "We've included analysis of direct trade orders and email campaigns into the tool," continues Kreutzer.
The winery customer relationship management software also includes enhancements to better track the effectiveness of email campaigns and a customer snapshot feature to view customer preferences and sales history at a glance. The new integrated CRM dashboard will provide wineries with the capability to analyze their customers and then target their sales campaigns and strategies to create loyal, long-term customers. In addition, the winery can now easily determine the avenue that should be the main focus of their marketing campaigns. More information on the winery CRM dashboard, which will be available in September 2010, and WineWeb winery software services are at http://services.wineweb.com.
About The WineWeb:
WineWeb Enterprises, Inc., founded in 1995, was the first winery e-commerce service and continues to deliver innovative, cost-effective winery Internet services, including websites, e-commerce sales for consumers and trade, point-of-sale, wine club processing, email campaign management and customer relationship management. The robust feature set effectively supports larger sized wineries, while the value enables smaller wineries to have an integrated direct sales channel solution that they will never outgrow.
WineWeb also maintains the largest online directory of over 35,000 wineries, and provides an online marketplace for consumers and the wine trade to find wine and buy wine online, from about 250,000 wines available direct from wineries and online wine merchants.