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SimplyCMS Launches an All-in-One Direct Marketing Platform Designed Exclusively for Wineries.

Date: 05/07/14

Napa, California - May 7, 2014 - SimplyCMS announces the beta release of a powerful direct marketing platform designed to simplify selling wine direct. This new platform allows wineries to pick and choose from a full suite of tools, including compliance, ecommerce, websites, customer relationship management, state reporting, clubs, POS, and an ever growing list of apps to extend their platform.

Each winery has unique needs and methods for managing selling direct. SimplyCMS gives them a range of tools that enable them to grow. While a winery might start with just a website, adding ecommerce, clubs, or even compliance checks and state reporting shouldn't mean changing vendors or costly upgrade fees. SimplyCMS allows wineries to add the tools and apps they need, when they need them, and to only pay for what they’re using. The App Store allows a SimplyCMS client to selectively add third-party marketing and operational modules to extend the functionality of the platform. Easy one-click installation makes it simple to add new tools.

SimplyCMS includes features never before seen in a winery-focused direct to consumer platform. Website content can be edited directly from the front-end, eliminating the need to log into a backend administration module. When that is required, however, the back-end is a fully responsive design and can be used seamlessly on a PC, tablet and smartphone. Also, worries about PCI compliance are a thing of the past, thanks to its state-of-the-art credit card processing strategy.

Another example of the simplicity of the platform is that SimplyCMS’ optional compliance tools are built right into the platform, and give the winery the choice of when to check an order for compliance and how they want to manage any compliance issues. State reporting is also available as an option.

“I saw an opportunity to provide a more integrated and simple platform that enabled wineries to sell direct and help grow their business-- rather than complicating the process through multiple vendors, complex setups, and out of date applications.“, said Stephen Mutch, founder of SimplyCMS. “I decided to build something that made selling wine direct easier.”

With the initial beta release, SimplyCMS is on-boarding a select number of wineries that are interested in working with them to provide valuable feedback and direction on future features. For details on the beta program, visit

About SimplyCMS

SimplyCMS is an all-in-one direct marketing platform designed to simplify selling wine direct by providing fully integrated features like compliance, ecommerce, websites, CRM, state reporting, clubs and POS.

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