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Republic National Distributing Company Selects Vistaar to Manage Beverage Alcohol Distribution Pricing

Date: 03/07/14

Vistaar Technologies, Inc., a leading provider of price management solutions, today announced that Republic National Distributing Company (RNDC) has selected the company’s Distributor Price Management (DPM) Solution to optimize beverage alcohol pricing throughout its organization. RNDC is the second largest distributor of premium wine and spirits in the U.S., operating in 20 states.

“We evaluated a number of traditional packaged software solutions for pricing and were extremely impressed with the functionality and deep industry expertise that Vistaar offered,” said Bob Hendrickson, RNDC’s executive vice president. “RNDC is committed to a long-term partnership with Vistaar to create a world-class pricing system that will improve our profitability, standardize our business processes, and make us the market leader with our suppliers for pricing and programming. We look forward to the market differentiation we expect to achieve with Vistaar’s solution capability and the depth of industry knowledge from the team.”

The Vistaar Beverage Alcohol Pricing Solutions are designed to address the needs of the beverage alcohol industry, providing visibility across the complex three-tier beverage alcohol distribution network and supporting unique state regulations that govern the distribution and sale of alcoholic beverages. Vistaar DPM specifically enables distributors to maintain front-line pricing, while creating and managing deals, assortments and associated programming support. The solution allows distributors to collaborate with their suppliers and effectively communicate market-level deals to retail customers. Vistaar’s specialized deployment approach establishes a foundational pricing infrastructure and delivers short-term measurable business benefits needed to grow the business over time.

“We are pleased to expand our pricing software leadership position in the beverage alcohol market with a distribution leader like Republic National Distributing Company,” said Paul Greifenberger, senior vice president of sales at Vistaar. “We now have a majority of the leading wine and spirits suppliers and distributors using price and promotion solutions from Vistaar. Our extensive experience with beverage alcohol market leaders has enabled us to develop and continually improve a robust price and promotion solution designed to meet the unique industry challenges of both suppliers and distributors. We look forward to working with a world-class beverage alcohol company such as RNDC as they seek to improve their ability to execute pricing in the market.”

About Republic National Distributing, Inc.
RNDC is the second largest distributor of premium wine and spirits in the United States with operations in Alabama, Arizona, Colorado, District of Columbia, Florida, Indiana, Kentucky, Louisiana, Maryland, Michigan, Mississippi, Nebraska, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Texas, Virginia and West Virginia. RNDC employs more than 7,500 individuals nationwide. For more information about the company, please visit

About Vistaar Technologies, Inc.
Vistaar is a leading provider of price management solutions that enable companies to achieve pricing best practices through price analytics, price optimization, price list management and deal management. Our technology transforms pricing and related operations into a strategic advantage for some of the world’s largest manufacturers, distributors and service providers. For these companies, Vistaar pricing solutions drive measurable price and margin improvements to deliver profitable growth and maximum shareholder value. Vistaar’s operations include offices across North America, Europe and Asia. For more information, visit our website ( or contact us at +1-973-581-6300.

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