Modern Cooperage Announces Metro Lavel as Exclusive West Coast Distributor
HEALDSBURG, CA, December 5, 2013 — Modern Cooperage president Jon Roleder announced that Metro Label is now the company’s exclusive West Coast distributor, covering California, Oregon, Washington and Canada. “Metro Label is a forward thinking company and shares our vision for bringing innovative technologies to the wine industry,” said Roleder. Their wealth of contacts and relationships with more than 500 wineries will facilitate distribution of Modern Cooperage barrel systems.”
The patented Modern Cooperage stainless barrel system features removable oak staves and an internal lees stirring system. After the initial cost of the stainless steel barrel, the stave replacement cost is one-tenth that of traditional oak barrels. “The Modern Cooperage barrel is a stunning innovation with major environmental benefits,” commented Mr. Sandeep Lal, president of Metro Label. “It is the first customizable tool kit for winemakers who wish to develop unique flavor profiles in a fraction of the time normally required.”
A blind tasting of 2012 Chardonnay wines from barrel trials with 17 different North Coast winemakers took place in June 2013. Modern Cooperage barrel tastings received 47 percent of the first-place votes, 25 percent of the second and 18 percent of the third. “The positive results indicated the great potential Modern Cooperage barrels offer winemakers in terms of adding excellent flavors, aromas and positive structural qualities through the ability to control the level of oxidation to their wines and the extra amount of lees stirring,” stated Patrick Pickett, Modern Cooperage winemaking consultant. Pickett was previously winemaker at Kendall Jackson for 14 years.
A cut-away Modern Cooperage barrel featuring the patented technology will be on display with both companies at the North Coast Wine Industry Expo in Santa Rosa in December and at the Unified Symposium in Sacramento in January 2014.
Modern Cooperage has inventory stored in a Sonoma County warehouse and is ready to ship barrels anywhere in the world. The company is also seeking additional distribution in the rest of the United States and globally. “We are very pleased to be working with Metro Label in the West Coast and Canada and are looking to further expand our network in the future,” said Roleder.