Winebusiness.com - Homepage for the Wine Industry

VingDirect Launches Tasting Room Benchmarking Tool


Date: 11/20/13

Santa Rosa, CA – VingDirect announced the launch of their tasting room benchmarking dashboard tool. Exclusive to VingDirect winery members and the first of its kind in the wine industry, the automated online tool downloads data directly from wineries’ POS systems and is accessible from any computer or mobile device with internet access.

With the benchmarking dashboard tool, wineries will be able to gauge their success in the tasting room as compared to VingDirect members. Wineries have the ability to query with specific criteria such as annual taster count, state, county, American Viticultural Area (AVA) and average retail bottle price.

“We heard the desire from wineries to reliably benchmark their tasting room performance against that of their peers. ”Standardized, automated data is essential to delivering accurate results to wineries,” said Tammy Boatright, president of VingDirect. “Because all VingDirect members are using the same standards for metrics, they can trust the results on the benchmarking dashboard are an ‘apples-to-apples’ comparison.”

Armed with the benchmarking dashboard, wineries will be able to view areas where they are excelling as well as opportunities for improvement in the tasting room. VingDirect will use the information to provide insight to their members to increase direct to consumer sales performance. For more information about VingDirect membership and services, visit VingDirect.com.

About VingDirect

VingDirect is focused on helping wineries grow direct-to-consumer sales. VingDirect dashboards provide wineries with a view of actionable metrics, automatically fed from the winery POS and wine club software systems. The benchmarking dashboard is the only one in the wine industry and allows VingDirect members to benchmark their tasting room performance against their winery peers.
 

submit supplier news

Submit your press release and photo to suppliernews @winebusiness.com

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  yesterday at 10:53AM PDT
- used barrels  •  Apr 21, 2014 at 12:41PM PDT
- used barrels  •  Apr 18, 2014 at 8:06AM PDT
- used barrels  •  Apr 17, 2014 at 4:15PM PDT
- used barrels  •  Apr 16, 2014 at 10:46AM PDT

latest real estate

- real estate  •  Apr 21, 2014 at 6:24PM PDT
- real estate  •  Apr 19, 2014 at 11:33AM PDT
- real estate  •  Apr 16, 2014 at 1:42PM PDT
- real estate  •  Apr 9, 2014 at 12:08PM PDT
- real estate  •  Apr 8, 2014 at 11:51AM PDT

latest used equipment

- used equipment  •  yesterday at 4:07PM PDT
- used equipment  •  yesterday at 4:07PM PDT
- used equipment  •  Apr 21, 2014 at 1:29PM PDT
- used equipment  •  Apr 21, 2014 at 1:29PM PDT
- used equipment  •  Apr 21, 2014 at 1:29PM PDT

latest services & supplies

- services & supplies  •  Apr 21, 2014 at 3:06PM PDT
- services & supplies  •  Apr 21, 2014 at 11:29AM PDT
- services & supplies  •  Apr 18, 2014 at 8:47AM PDT
- services & supplies  •  Apr 17, 2014 at 10:03PM PDT
- services & supplies  •  Apr 16, 2014 at 4:58PM PDT

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.