Winebusiness.com - Homepage for the Wine Industry

Labeltronix Launches 'Arctic Bright White Felt,' Expanding 'Arctic Shield' Line


Date: 11/12/13

Wineries looking for a waterproof, “chill-proof” label with a delicate felt texture can now choose Arctic Bright White Felt, a distinctive new label material created by Labeltronix.

This is the second label material Labeltronix has launched in its signature, proprietary “Arctic Shield” family of labels that can withstand the wettest of wet and the coldest of temperatures in an ice bucket. The original Arctic Shield, conveying a sophisticated look on white, uncoated paper, was introduced in 2012.

“Our customers have asked for a beautiful white label that has a different tactile experience when a shopper picks it up,” says Jill Sambol, Labeltronix marketing manager.

“Arctic Bright White Felt gives producers of wine a way to connect with their buyers using two senses—since this label appeals with its look and feel,” she said.

Both Arctic Shield and Arctic Bright White Felt work equally well with either flexographic or digital offset printing. Arctic Shield branded labels can be embellished with finishing touches like hot foil stamping, embossing, varnishing or lamination.

Labeltronix, the Anaheim, Calif.-based labeling company known for its award-winning wine labels, created Arctic Shield based on feedback from its customers combined with extensive material development and field testing.

In 2012, the company also launched the distinctive black Midnight Vellum label material, designed for the distinctive quality of being impervious to the friction of other bottles during shipping and handling.

For more information and to request samples go to www.labeltronix.com/arctic-shield, or call 800-429-4321.

submit supplier news

Submit your press release and photo to suppliernews @winebusiness.com

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  yesterday at 2:10PM PDT
- used barrels  •  Aug 31, 2014 at 9:03PM PDT
- used barrels  •  Aug 31, 2014 at 11:03AM PDT
- used barrels  •  Aug 30, 2014 at 3:53PM PDT
- used barrels  •  Aug 30, 2014 at 3:52PM PDT

latest real estate

- real estate  •  Aug 29, 2014 at 10:45AM PDT
- real estate  •  Aug 28, 2014 at 3:32PM PDT
- real estate  •  Aug 27, 2014 at 10:05AM PDT
- real estate  •  Aug 27, 2014 at 9:54AM PDT
- real estate  •  Aug 27, 2014 at 9:54AM PDT

latest used equipment

- used equipment  •  yesterday at 2:08PM PDT
- used equipment  •  Aug 31, 2014 at 5:43PM PDT
- used equipment  •  Aug 31, 2014 at 12:26AM PDT
- used equipment  •  Aug 30, 2014 at 2:54PM PDT
- used equipment  •  Aug 30, 2014 at 9:27AM PDT

latest services & supplies

- services & supplies  •  Aug 29, 2014 at 11:55AM PDT
- services & supplies  •  Aug 29, 2014 at 11:16AM PDT
- services & supplies  •  Aug 26, 2014 at 3:44PM PDT
- services & supplies  •  Aug 25, 2014 at 3:25PM PDT
- services & supplies  •  Aug 25, 2014 at 7:24AM PDT

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.