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Labeltronix Launches 'Arctic Bright White Felt,' Expanding 'Arctic Shield' Line


Date: 11/12/13

Wineries looking for a waterproof, “chill-proof” label with a delicate felt texture can now choose Arctic Bright White Felt, a distinctive new label material created by Labeltronix.

This is the second label material Labeltronix has launched in its signature, proprietary “Arctic Shield” family of labels that can withstand the wettest of wet and the coldest of temperatures in an ice bucket. The original Arctic Shield, conveying a sophisticated look on white, uncoated paper, was introduced in 2012.

“Our customers have asked for a beautiful white label that has a different tactile experience when a shopper picks it up,” says Jill Sambol, Labeltronix marketing manager.

“Arctic Bright White Felt gives producers of wine a way to connect with their buyers using two senses—since this label appeals with its look and feel,” she said.

Both Arctic Shield and Arctic Bright White Felt work equally well with either flexographic or digital offset printing. Arctic Shield branded labels can be embellished with finishing touches like hot foil stamping, embossing, varnishing or lamination.

Labeltronix, the Anaheim, Calif.-based labeling company known for its award-winning wine labels, created Arctic Shield based on feedback from its customers combined with extensive material development and field testing.

In 2012, the company also launched the distinctive black Midnight Vellum label material, designed for the distinctive quality of being impervious to the friction of other bottles during shipping and handling.

For more information and to request samples go to www.labeltronix.com/arctic-shield, or call 800-429-4321.

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