- Homepage for the Wine Industry

Delectable Teams Up with VinTank to Unite Wineries and Wine Lovers

Date: 10/16/13

Delectable, the leading social wine app amongst wine lovers and professionals, today announced a partnership with VinTank, a social monitoring and measuring platform for the wine industry. This partnership ensures Delectable’s integration within the VinTank platform, which will ultimately strengthen the customer-winery relationship and increase one-to-one engagement.

“Delectable users want to learn more about the incredible people behind every amazing bottle of wine,” said Alex Fishman, founder and CEO of Delectable. “We’ve focused on connecting wine producers with the individuals who are enjoying their wine. Through these connections we’re helping producers build long-lasting relationships with their consumers. Partnering with VinTank allows us to create this incredibly deep connection on an unprecedented scale.”

Delectable not only offers unique social, commerce and recommendation capabilities that cater to the needs of users, it offers direct and personal connection between wine professionals and wine customers. Under this exclusive partnership, VinTank’s 4,700 wine brands will be able to respond in real-time to their consumers directly through Delectable via the VinTank platform. Delectable is the only wine app integrated within the VinTank platform, and joins Facebook, Twitter, Instagram and Foursquare to create the most comprehensive social-listening aggregation available for the wine industry.

“We’ve thoroughly analyzed and looked at all wine apps and their relevance to the consumer for the last five years and produced multiple reports about the state of wine apps,” said Paul Mabray, CEO of VinTank. “While each of the apps served a particular consumer need, it was only Delectable that built a solution that put together all the needs of a consumer. It was only Delectable that strived to connect wineries and customers.”

“As the definitive leader in social interactions within the wine industry, monitoring nearly a million wine conversations daily, VinTank has paved the path for social communications between wineries and wine drinkers,” continued Fishman. “It has been a tremendous resource for wineries and because of our shared ethos of connecting producers and consumers, this partnership is a natural fit.”

About Delectable
Founded in 2011, Delectable is a leading wine app with the world’s largest wine database of over 2 million wines and an engaged social community including the world’s leading wine professionals. The team is comprised of technologists, designers, winemakers and artists building technology to reinvent the wine industry.

For more information, visit

About VinTank
VinTank is the world’s largest software solution for social media management for the wine and restaurant industry. Measuring over 350 million conversations about wine, profiling over 14 million social wine consumers and serving over 4,700 wine brands, VinTank helps wineries and restaurants connect and understand their customers in ways never before imagined.



submit supplier news

Submit your press release and photo to suppliernews

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  Dec 18, 2014 at 8:02AM PST
- used barrels  •  Dec 18, 2014 at 8:02AM PST
- used barrels  •  Dec 18, 2014 at 8:02AM PST
- used barrels  •  Dec 17, 2014 at 8:43AM PST
- used barrels  •  Dec 17, 2014 at 4:20AM PST

latest real estate

- real estate  •  yesterday at 9:10AM PST
- real estate  •  Dec 10, 2014 at 9:31AM PST
- real estate  •  Dec 2, 2014 at 9:34AM PST
- real estate  •  Nov 28, 2014 at 2:29PM PST
- real estate  •  Nov 25, 2014 at 9:51AM PST

latest used equipment

- used equipment  •  Dec 18, 2014 at 3:23PM PST
- used equipment  •  Dec 18, 2014 at 3:23PM PST
- used equipment  •  Dec 18, 2014 at 3:23PM PST
- used equipment  •  Dec 18, 2014 at 11:05AM PST
- used equipment  •  Dec 18, 2014 at 9:40AM PST

latest services & supplies

- services & supplies  •  Dec 18, 2014 at 7:36AM PST
- services & supplies  •  Dec 16, 2014 at 12:55PM PST
- services & supplies  •  Dec 15, 2014 at 11:21AM PST
- services & supplies  •  Dec 13, 2014 at 6:52AM PST
- services & supplies  •  Dec 13, 2014 at 6:52AM PST

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.