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eWinery Solutions Announces MoJoe Mobile App for Winery DTC

Date: 06/12/13

eWinery Solutions has created a new application for DTC winery sales called MoJoe POS. The new app is built into the native eWinery Solutions software and fully integrated with Napa Valley POS, so orders can be started on MoJoe and completed either on MoJoe or at the NVPOS station. Unlike other wine industry mobile apps currently available, which operate like ecommerce websites on a mobile device, MoJoe was designed specifically around tasting room workflows to optimize the customer experience in managing transactional and CRM requirements.

Because MoJoe is a component of eWinery Solutions and integrated into Napa Valley POS, wineries get immediate access to customer information. Users can swipe a driver’s license to add a new customer, and have the option to swipe credit cards or use the card already on file. Email receipts can be sent directly to the consumer as part of their transaction. All customer information and transactions are recorded automatically and securely in the eWinery Solutions database.

“MoJoe is the first product developed from scratch as a result of the recent merger of Napa Valley POS and eWinery Solutions. We were able to leverage the tasting room knowledge gained over 20 years with the latest technology to build a first rate POS suitable for any environment,” noted Martin Olsen, CTO of eWinery Solutions.

MoJoe is fully customizable, and uses the latest mobile browser technology. There is no keyboard or mouse required; users just tap and go, allowing wineries to transact business from virtually any location with an internet connection.

“MoJoe was designed specifically for the Microsoft Surface, but runs in a browser, allowing it to be used on any PC, Mac or tablet device,” says Olsen. “In the near future, we will also have versions specifically designed for iPad and Android tablets, which will be available as native apps. The ability to transact business via mobile devices is transforming retail, and our winery clients need the best tools to build their business.”

Mojoe is available immediately to existing eWinery Solutions and Napa Valley POS customers and is also available as a stand-alone product for wineries using other ecommerce or POS platforms.

About eWinery Solutions

eWinery Solutions and its Napa Valley POS division have been leaders in ecommerce and POS software development and applications for the wine industry for more than ten years. eWinery Solutions is the architect of VinSuite, the wine industry's first comprehensive and fully integrated cloud-based business solution. Built on the NetSuite platform, VinSuite consolidates the various systems that wineries may now employ to manage their business—eCommerce, POS, wine club, accounting, CRM, compliance, business intelligence/reporting, visitor reservations, wine making, and vineyard management—into a single solution, all in one place. eWinery Solutions is committed to being the industry leader and providing access to the latest tools and features to streamline day-to-day activities in the wine industry. More than 75% of all wine produced in the U.S. is produced by companies who use eWinery Solutions software, and the company provides DTC services to over 600 wineries in the U.S., Canada, Europe, South America, South Africa and Australia.


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