Winebusiness.com - Homepage for the Wine Industry

Name Change for TricorBraun Design and Engineering


Date: 05/21/13

TricorBraun Design and Engineering has changed its name to TricorBraun Design and Innovation.

“Throughout the organization, innovation is a priority. Whether its administration, operations, sales or design, we are constantly looking for newer, better, more efficient and creative ways to do things. Perhaps the most visible area of innovation is in our design group. With this in mind, we have changed the name to TricorBraun Design and Innovation,” says Keith Strope, CEO of TricorBraun.

The Design and Innovation group provides award winning creative services without charge to businesses that purchase bottles, jars and other rigid packaging components from TricorBraun, its parent company. The expanded staff includes industrial designers, engineers and graphic designers. They are uniquely qualified in every aspect of packaging design, development and production.

Now housed in a new, larger facility in Chicago, Design and Innovation has also expanded its services. With a fully functioning focus group facility on site, consumer research can conveniently be conducted. The contemporary video conferencing system allows customer and manufacturers to become more directly involved in the creative process, increasing the speed to market. There has also been a significant upgrade in software and hardware that includes enhanced modeling capabilities.

“Adding innovation to our name emphasizes our broadened capacity to quickly address the new challenges facing the packaging industry including: sustainability, new materials and technological advancement. It also embraces our commitment to increase speed to market,” Craig Sawicki, TricorBraun’s chief creative officer said.

TricorBraun (www.tricorbraun.com) is one of North America’s largest provider of rigid packaging and components. The company has more than 40 locations in the United States, Canada, Mexico, Europe and Asia. Its primary focus is no packaging for: personal care; nutritional supplements; cosmetics; healthcare; food and beverages; as well as industrial and household chemicals.

submit supplier news

Submit your press release and photo to suppliernews @winebusiness.com

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  yesterday at 6:55PM PST
- used barrels  •  yesterday at 6:55PM PST
- used barrels  •  yesterday at 6:55PM PST
- used barrels  •  yesterday at 12:40PM PST
- used barrels  •  yesterday at 10:40AM PST

latest real estate

- real estate  •  Nov 13, 2014 at 8:19AM PST
- real estate  •  Nov 10, 2014 at 2:38PM PST
- real estate  •  Nov 7, 2014 at 4:53PM PST
- real estate  •  Nov 6, 2014 at 11:26AM PST
- real estate  •  Oct 30, 2014 at 8:10PM PST

latest services & supplies

- services & supplies  •  Nov 19, 2014 at 9:09AM PST
- services & supplies  •  Nov 15, 2014 at 9:18AM PST
- services & supplies  •  Nov 14, 2014 at 12:25PM PST
- services & supplies  •  Nov 12, 2014 at 10:49AM PST
- services & supplies  •  Nov 10, 2014 at 12:32PM PST

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.