Picnic Wine Company Embraces Bitcoin Before Any U.S. Competitor
The meteoric rise in popularity of the online currency, Bitcoin, has spread to the wine industry, as Picnic Wine Company becomes the first winery in the United States to accept the currency as valid payment for wine purchases.
The Napa winery is the first in the industry to embrace the monetary system as a legitimate currency. “This is the future of e-commerce,” says Picnic co-founder Jeffrey Anderson. “Someday very soon we will look back to this point in Bitcoin history in much the same way that we see the early days of the internet. The real implications of this system are not even possible to comprehend yet.”
What is easy to comprehend is the inherent relevance of bitcoin in the wine industry as a secure payment method for (worldwide) online purchases without transaction fees. The removal of third-party merchant-service fees results in a more efficient purchase for both the consumer and the seller, which will allow for a universal price drop for commodities.
Founded in 2010, Picnic Wine Company strives to hand-craft boutique wines at an affordable price. The company’s Chenin Blanc has garnered considerable critical acclaim, including recognition as the “#28 Best Buy of 2012” by Wine Enthusiast Magazine and “Best in Class” in the largest wine competition in North America. On June 1, 2013, Picnin plans to launch five new Grenache and Chenin Blanc wines under the brands Blue Plate and d^ner. For more information, visit picnicwineco.com .