Winebusiness.com - Homepage for the Wine Industry

ANTVibes Audible Product Tags Bring Voice Dimension to Mobile Marketing and Advertising Campaigns


Date: 04/01/13

ANTVibes Inc., a Waterloo, Ontario ICT company, announced the release of their mobile marketing innovation, the Audible Product Tag (APTTM). Audible Product Tags are an extension of ANTVibes’ patent-pending technology designed to capture and deliver voice messages in an Audible Tag and shared through dedicated landing pages.

Audible Product Tags tap into the power of the human voice, adding a new dimension to point of purchase and mobile marketing campaigns. Using a standard smartphone, customers can access product information, celebrity endorsements, reviews and other supplementary product-related information on products. Audible Product Tags can be shared as web links or through 1D or 2D barcodes at the point of purchase and with image recognition technologies planned for the future.

“Audible Product Tags can provide a fresh new dimension to mobile marketing campaigns. We believe voice information has advantages over video or text heavy websites in mobile applications,” said Vigen Nazarian, CEO of ANTVibes. “Because Audible Product Tags have a very small file size the information becomes highly accessible. Consumers can quickly download product information, listen to the voice message while standing in a store aisle and in less than 40 seconds make their purchasing decisions. We believe Audible Product Tags can help inform and engage consumers, drive buying behavior and allow brands create more engaging and memorable connections with their customers."

ANTVibes also announced its first deployment of Audible Product Tags for a marketing campaign. “We are thrilled to welcome Versado Wines (www.versadowine.com), as our first partner for Audible Product Tags, and celebrate the launch of their use of the technology for sharing the voice of their vineyard (hear.vc/grz1hz) in Argentina,” said Nazarian.

“APTs are ideal for the wine industry, and we plan to use these audio clips to share our journey as winemakers -- providing an emotional connection between consumers and our celebrated vineyard and wines,” said Elena Galey-Pride of Winestains Communications, Versado's Ontario-based marketing consultant. “We are very pleased to adopt Audible Product Tags and its user friendly content management system.” ANTVibes is currently in discussions with several other leading brands and retail distributors to showcase the effectiveness of the Audible Product Tags.

“Many companies use text and video information to engage consumers which works well on desktop and tablet devices, however, they are not ideal for smartphones and definitely not at the point of sale,” (blog.antvibes.com/introducing-the-audible-product-tag-giving-voice-to-mobile-marketing/), said Jay Klesitz, CTO of ANTVibes.

According to Gartner Inc., worldwide mobile advertising revenue is forecast to reach $24.5 billion in 2016. “We have many exciting partnerships planned and are positioned to be the go-to company for the use of voice information in this space,” said Sam Visaisouk, COO of ANTVibes. "For the 86 million aging baby boomers APTs open a new avenue to access information and we believe Audible Tag technology will be the next driver in agile mobile marketing strategies.”

About ANTVibes

ANTVibes Inc. is the provider of Audible Tags, a patent-pending voice capture and delivery platform which can be used for personal and product branding. Audible Tags are offered as a SaaS subscription service with a turnkey content management system that is ideal for use in mobile marketing and advertising.

For additional information, visit www.antvibes.com.

submit supplier news

Submit your press release and photo to suppliernews @winebusiness.com

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  yesterday at 9:03PM PDT
- used barrels  •  yesterday at 11:03AM PDT
- used barrels  •  Aug 30, 2014 at 3:53PM PDT
- used barrels  •  Aug 30, 2014 at 3:52PM PDT
- used barrels  •  Aug 29, 2014 at 5:40PM PDT

latest real estate

- real estate  •  Aug 29, 2014 at 10:45AM PDT
- real estate  •  Aug 28, 2014 at 3:32PM PDT
- real estate  •  Aug 27, 2014 at 10:05AM PDT
- real estate  •  Aug 27, 2014 at 9:54AM PDT
- real estate  •  Aug 27, 2014 at 9:54AM PDT

latest used equipment

- used equipment  •  yesterday at 5:43PM PDT
- used equipment  •  yesterday at 12:26AM PDT
- used equipment  •  Aug 30, 2014 at 2:54PM PDT
- used equipment  •  Aug 30, 2014 at 9:27AM PDT
- used equipment  •  Aug 28, 2014 at 4:41PM PDT

latest services & supplies

- services & supplies  •  Aug 29, 2014 at 11:55AM PDT
- services & supplies  •  Aug 29, 2014 at 11:16AM PDT
- services & supplies  •  Aug 26, 2014 at 3:44PM PDT
- services & supplies  •  Aug 25, 2014 at 3:25PM PDT
- services & supplies  •  Aug 25, 2014 at 7:24AM PDT

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.