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Custom Designed iPad Webpages for B-21 Fine Wines & Spirits Enables Remote Retail and Enhances Product Interaction


Date: 02/01/13

Web development firm, Bayshore Solutions announces the launch of custom iPad-focused webpages for B-21 Fine Wines & Spirits company (B-21). The iPad webpages were created to feature promotions, and allow prospects and customers to sign-up for email and purchase wine at events and other venues outside of a retail location.

B-21 Fine Wines & Spirits is in its family's fourth generation dedicated to quality wines, competitive prices and exceptional customer service. B-21 offers wines, spirits and specialty beers online at www.b-21.com and at their retail locations in Florida and now, with this iPad functionality, at any event location they staff.

Bayshore Solutions has partnered with B-21 for more than a year focusing on strategic paid search and social media. The fine wines & spirits company came to Bayshore Solutions with an idea of enhancing their in-store experience with technology using iPads. Bayshore Solutions created two iPad-specific marketing solutions for B-21 to use in store and at events and tastings.

The in-store iPad interface features a slideshow that announces B-21’s promotions. The website is easy to update, has calls-to-actions for email communications and also serves as a way for B-21 to collect customer’s names, birthdates and phone number for personalized and exclusive SMS messaged promotions. B-21 deployed these iPads at stationary locations around the store for customers to view and interact with while shopping.

A retail-remote iPad interface presents an eCommerce portal for B-21 to use at events and tastings. Customers can purchase directly from the iPad for an easy, quick checkout and to take advantage of promotions exclusive to specific events. The iPad website is linked to B-21’s database of inventory and ensures immediate verification of stock for remote wine sales and promotions.

“Bayshore Solutions is pleased to partner with B-21 Fine Wines & Spirits to integrate this innovative technology with strategic marketing that enhances the in store customer experience and expands the flexibility of sales.” said Kevin Hourigan, President and CEO of Bayshore Solutions. “This solution is measurably driving growth and helping differentiate B-21 as a Leader in their industry.”

To find out more about B-21 Fine Wines & Spirits, visit www.b-21.com.

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