Guala Closures Group’s chief operating officer Franco Bove has announced the launch of Turn 360°, a promotional campaign developed by leading manufacturers of aluminum closures to enhance public awareness of the advantages of this sustainable and state-of-the-art closure form for wine. The campaign, organized through the European Aluminium Foil Association (EAFA), kicked off with the roll-out of the multilingual website, www.aluminium-closures.org, which provides user-friendly information about aluminum wine closures in areas such as taste and quality, sustainability and recycling, convenience, technology, cost efficiency and design.
Guala Closure Group's COO, Franco Bove.
“Aluminum wine closures are a seal of quality not just from the viewpoint of the wine’s flavor but also from the aspects of sustainability, convenience, and cost efficiency,” explains Bove, who also chairs the EAFA Closures Group. “This is the core of the communication campaign.”
Turn 360° is designed to reach decision-makers in the wine sector globally, highlighting the progressive trend of the high-performance aluminum closure. In the last 10 years, the number of aluminum closures for wine worldwide grew rapidly to reach nearly 4 billion in 2011. The www.aluminium-closures.org website is backed by a comprehensive press package for technical, special interest and trade media.
“There is a growing awareness of the many benefits and quality-enhancing properties of the aluminum closure in the industry itself and in the marketing and product design sectors as well,” says Bove. “With the comprehensive content and conclusively presented package of facts of the ‘Aluminium Closures – Turn 360?’ campaign, we’re laying the foundation for an objective appraisal of this closure form, one that is truly sustainable in all respects.”
About Guala Closures Group
Founded in Italy in 1954, Guala Closures Group (GCG) is the global leader in the production of aluminum and non-refillable closures for wines, spirits, soft drinks, waters, olive oil and pharmaceuticals. With an emphasis on technological innovation and business development, GCG has sold over 12 billion closures designed to safeguard the quality and enhance the image of its customers’ products. GCG operates five research centers and 25 production plants worldwide. In North America it is headquartered in Napa, California, where it provides customer and technical services to its U.S. wine and spirits customers.
The European Aluminium Foil Association is the international body representing companies engaged in the rolling and rewinding of alufoil and in the manufacture of aluminum closures and alufoil containers as well as of all kinds of flexible packaging. Its more than 100 member companies are based in Western, Central and Eastern Europe. Founded in 1974, it has its roots in associations dating back to the 1920s. For further information contact Guido Aufdemkamp, EAFA Director Communication at +49 (0)211 47 96 168 or firstname.lastname@example.org.