Winebusiness.com - Homepage for the Wine Industry

Global Package LLC Launches New Corporate Identity


Date: 11/16/12

Global Package LLC, a leading glass and packaging resource for North American wine and spirits companies, is currently rolling out its new brand identity, with an official launch date of Jan. 29-31, 2013 at the Unified Wine & Grape Symposium. Founded in 2006, Global Package has grown to become a highly reputable and successful source for high quality custom and stock glass bottles as well as a variety of packaging options. The new identity was conceived and designed by Australia-based Tucker Creative Pty Ltd, a Global Package design partner.

“When we started out six years ago, we knew we’d have to keep our image fresh as our business developed,” says Global Package founder and president, Erica Hiller Harrop. “While wineries remain our client base, we’re increasingly being sought by spirits producers who are looking for high quality glass and packaging design with competitive pricing. All of our clients need to keep their image fresh and relevant, so it’s important for us to lead by example.”

The new logo retains the globe image of the existing icon, but in a more illustrative design, conveying the brand concept of the bottle as a package being unwrapped. Three different tones of rich blue colors are applied to the logo, which, while remaining neutral and universal, adds a depth and dimensionality that succinctly conveys Global Package’s 3-D products. Designer Jody Tucker also wanted to achieve a mark that would be seen as a seal of quality and innovation, in keeping with Global Package’s brand.

“We knew the identity facelift had to convey a fresh, yet premium image, with more modern typography and a neutral color palette, ” says Tucker. “We needed to retain certain elements of the existing identity to promote consistency, but we wanted it to evolve to be more relevant to what Global Package is today; an innovator in the field of wine and spirits packaging.”

As it rolls out, Global Package’s new identity will be applied in signage (at the Unified Symposium), advertising, brochure, website, and stationery system.
 

submit supplier news

Submit your press release and photo to suppliernews @winebusiness.com

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  Mar 26, 2015 at 11:00AM PDT
- used barrels  •  Mar 25, 2015 at 12:57PM PDT
- used barrels  •  Mar 24, 2015 at 6:31PM PDT
- used barrels  •  Mar 24, 2015 at 12:25PM PDT
- used barrels  •  Mar 24, 2015 at 10:21AM PDT

latest real estate

- real estate  •  Mar 25, 2015 at 8:44AM PDT
- real estate  •  Mar 24, 2015 at 12:02PM PDT
- real estate  •  Mar 19, 2015 at 3:21PM PDT
- real estate  •  Mar 19, 2015 at 1:14PM PDT
- real estate  •  Mar 17, 2015 at 9:46AM PDT

latest used equipment

- used equipment  •  yesterday at 11:22PM PDT
- used equipment  •  Mar 28, 2015 at 9:04AM PDT
- used equipment  •  Mar 27, 2015 at 2:02PM PDT
- used equipment  •  Mar 27, 2015 at 2:02PM PDT

latest services & supplies

- services & supplies  •  Mar 26, 2015 at 11:22AM PDT
- services & supplies  •  Mar 24, 2015 at 2:07PM PDT
- services & supplies  •  Mar 24, 2015 at 12:50PM PDT
- services & supplies  •  Mar 24, 2015 at 9:55AM PDT
- services & supplies  •  Mar 23, 2015 at 4:11PM PDT

Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.