Winebusiness.com - Homepage for the Wine Industry

Global Package LLC Launches New Corporate Identity


Date: 11/16/12

Global Package LLC, a leading glass and packaging resource for North American wine and spirits companies, is currently rolling out its new brand identity, with an official launch date of Jan. 29-31, 2013 at the Unified Wine & Grape Symposium. Founded in 2006, Global Package has grown to become a highly reputable and successful source for high quality custom and stock glass bottles as well as a variety of packaging options. The new identity was conceived and designed by Australia-based Tucker Creative Pty Ltd, a Global Package design partner.

“When we started out six years ago, we knew we’d have to keep our image fresh as our business developed,” says Global Package founder and president, Erica Hiller Harrop. “While wineries remain our client base, we’re increasingly being sought by spirits producers who are looking for high quality glass and packaging design with competitive pricing. All of our clients need to keep their image fresh and relevant, so it’s important for us to lead by example.”

The new logo retains the globe image of the existing icon, but in a more illustrative design, conveying the brand concept of the bottle as a package being unwrapped. Three different tones of rich blue colors are applied to the logo, which, while remaining neutral and universal, adds a depth and dimensionality that succinctly conveys Global Package’s 3-D products. Designer Jody Tucker also wanted to achieve a mark that would be seen as a seal of quality and innovation, in keeping with Global Package’s brand.

“We knew the identity facelift had to convey a fresh, yet premium image, with more modern typography and a neutral color palette, ” says Tucker. “We needed to retain certain elements of the existing identity to promote consistency, but we wanted it to evolve to be more relevant to what Global Package is today; an innovator in the field of wine and spirits packaging.”

As it rolls out, Global Package’s new identity will be applied in signage (at the Unified Symposium), advertising, brochure, website, and stationery system.
 

submit supplier news

Submit your press release and photo to suppliernews @winebusiness.com

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  yesterday at 1:52PM PDT
- used barrels  •  Sep 29, 2014 at 9:16AM PDT
- used barrels  •  Sep 29, 2014 at 8:09AM PDT
- used barrels  •  Sep 29, 2014 at 6:48AM PDT

latest real estate

- real estate  •  Sep 29, 2014 at 1:20PM PDT
- real estate  •  Sep 29, 2014 at 11:48AM PDT
- real estate  •  Sep 29, 2014 at 8:18AM PDT
- real estate  •  Sep 26, 2014 at 1:59PM PDT
- real estate  •  Sep 21, 2014 at 5:00PM PDT

latest used equipment

- used equipment  •  Sep 29, 2014 at 9:49AM PDT
- used equipment  •  Sep 29, 2014 at 9:49AM PDT
- used equipment  •  Sep 28, 2014 at 4:26PM PDT
- used equipment  •  Sep 25, 2014 at 4:26AM PDT
- used equipment  •  Sep 25, 2014 at 4:26AM PDT

latest services & supplies

- services & supplies  •  yesterday at 2:51PM PDT
- services & supplies  •  Sep 25, 2014 at 5:56PM PDT
- services & supplies  •  Sep 25, 2014 at 9:21AM PDT
- services & supplies  •  Sep 22, 2014 at 11:29AM PDT
- services & supplies  •  Sep 19, 2014 at 4:11PM PDT

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.