Reflecting its role as a leader in wine industry technology, Active Club Management has announced that it is changing its name to Active Club Solutions, Inc. The name change follows the company's launch of a new logo and a redesigned website, www.activeclubsolutions.com, and the expansion of its product line to three versions of its pace-setting wine club management software, along with an integrated winery shopping cart.

The company will continue to offer advanced choices in wine club software and technical support. The new name more closely describes the company's role as a multiple solutions provider. "It simply reflects our identity better; these changes were long overdue," says Arne Haugland, president and developer.

In addition to the new branding, website, and product offerings, Active Club Solutions has invested in a new data center on the East Coast to better serve its winery and wine store clients there, as well as a new, state-of-the-art managed firewall and security system. In the long term, Active Club Solutions plans to develop its shopping cart options and web services and its own proprietary point-of-sale and inventory management systems. Active Club Management has been well-established in the West Coast wine country for nearly 10 years.