Exporting wine to China via the direct-to-consumer channel is the subject of an upcoming seminar sponsored by eWinery Solutions. As wine consumption among Chinese consumers rises, so does their demand for imports of fine wine. "The China Opportunity" seminar brings panelists together to offer new ideas, insights, and solutions in how to market wines to and also educate a rapidly growing market of Chinese consumers.

The seminar includes topics led by panelists from several key players in the market. “My Wine Card” is the first-ever international CUP (China UnionPay) wine-themed gift card, focusing on high-end Chinese customers. The East West Bank will be there to explain how to facilitate financial transactions between East and West. The California Place aims to develop a multi-channel retail solution, offering ways for Chinese customers to interact with, locate, and educate themselves about California lifestyles. They also hope to promote more tourism from China into California’s wine country.

"The wine market in China has enormous potential for growth, and we’re just beginning to see the possibilities opening up." Ron Scharman, President of eWinery Solutions, noted. “We’re excited to be part of this event, and want to bring together the best organizations to develop strategic partnerships and opportunities that will benefit everyone from the consumers to the producers.”

In a two-year study of wine drinking habits in China, market analyst Wine Intelligence says over 60% of wine purchases are made by the high-spending one-third of the wine-drinking population. Much of those are considered business obligations, meaning the consumer buys wine for a special occasion based on its prestige. However, a growing number of younger Chinese consumers purchase varietals from around the world, at lower price points.

The seminar will be held at the Meadowood Resort in St. Helena on September 6, 2012 from 4-6 PM. Please feel free to bring a bottle of wine to share with fellow attendees after the seminar is finished. To learn more or sign up for the seminar, email info@thecaliforniaplace.com or call (415) 286-0522.