V2 Wine Group announced the appointment of wine industry veteran Ken Meyerson as the company’s director of national retail accounts. Meyerson, whose 17-year industry background includes top sales roles with blue chip wine companies, will oversee all sales in the national retail account arena for V2 Wine Group’s expanding portfolio which includes Dry Creek Vineyard, Qupé Wine Cellars, Steelhead Vineyards, Valley of the Moon and Toad Hollow Vineyards among other luxury brands. He will report to Scott Ericson, V2 Wine Company’s vice president, national sales manager.
“V2 Wine Group continues in a rapid growth phase and our outlook for continued expansion is nothing but optimistic,” said Dan Leese, president of V2 Wine Group. “As our portfolio of world-class wineries and brands continues to increase in size and scope, bringing on a retail professional of Ken’s caliber is an obvious next step. Our on-premise business continues to be the backbone of our business, however, expanding our retail presence is our next big opportunity.”
“I am excited to join this entrepreneurial group of sales and marketing folks in expanding their portfolio and presence in the retail marketplace,” commented Meyerson.
Meyerson has held important sales positions with Ascentia Wine Estates, Diageo Chateau & Estates, Terlato Wines, and E & J Gallo during his impressive 17 year career.
“Ken’s depth of experience and industry knowledge is a key to our continued growth and strength in the national market,” stated Katy Leese, General Manager of V2 Wine Group.
V2 Wine Group is a wine production, marketing and sales organization dedicated to building strong wine brands in the North American marketplace. Based in Sonoma, California, the company is a partnership between wine industry veterans Dan and Katy Leese and entrepreneur Pete Kight.