WineAmerica, the National Association of American Wineries, is pleased to announce the hiring of Ms. Tara Good as the Manager of Member Services.
The Manager of Member Services will be responsive to individual member needs, ensuring that American wineries understand the issues affecting them and feel a greater sense of association ownership. This value added service will explain the benefits of membership, making joining WineAmerica a simple proposition for potential new wineries. Tara comes to WineAmerica from the Distilled Spirits Council of the United States (DISCUS), a close trade association partner. She grew up with wine in Sonoma County, California, and has a deep familiarity with the American wine business.
Incoming WineAmerica Chairman Edward O’Keefe of Chateau Grand Traverse winery said, “Our organization has had to operate lean through these difficult economic times much like many of our members, but we were still highly effective while making do with less. Adding this new member services manager position is a positive step for the industry and the association.”
WineAmerica is an advocate for wine market competitiveness and policy transparency at the local, state, federal and international levels. Its extensive grassroots reach among American wineries and state winery associations has been developed over nearly three decades. Chief Operating Officer, Cary Greene adds, “Improving wine policy will always be our central mission, but we have bargaining power as a national association. It’s our responsibility to demand discounts for our members on services they use everyday. With this new staff addition, members should expect to see a broader range of useful benefits in the months ahead.”
With membership in 48 states and relationships built with state associations in the vast majority of these states, WineAmerica has the unique ability to reach legislators through their own local constituents.
For more information, visit: http://www.wineamerica.org