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Cape Classics Appoints Molly Choi Executive Vice President of Sales & Marketing


Date: 02/21/12

Cape Classics, the premier importer of South African wine to the United States, announced the appointment of Molly Choi as executive vice president of sales & marketing effective immediately. She will be responsible for managing the company’s sales force, national accounts business, marketing team, and program initiatives.

Choi brings a wealth of senior management experience and trade knowledge to her new role. A veteran in the organization, she joined Cape Classics in 1997 as marketing manager. Prior to SVP Choi was senior vice president, a position she held for six years leading the branding, marketing and PR strategies for the 20+ South African wineries Cape Classics imports. She will assume the newly created position while maintaining her former marketing management responsibilities.

“During Molly’s time as senior vice president she not only demonstrated exceptional management and motivational skills, she also showed unwavering dedication to South Africa’s growth in the marketplace and Cape Classics’ distinctive service culture,” said CEO Andre Shearer. “Molly’s skills coupled with her deep understanding of what it takes to sell South African wine make her the perfect candidate for this important leadership position.”

Choi is a seasoned expert in the wine industry. She is regular speaker at national trade events and has been quoted in various publications including Beverage Media, Beverage Network, John Platter’s South African Wine Guide, and Decanter Magazine. Prior to joining Cape Classics, Choi handled marketing initiatives for French luxury conglomerate LVMH. She earned her Bachelor’s Degree in Communications/Public Relations from Bowling Green State University.

Cape Classics was established by Andre Shearer in 1992, with a mission of bringing the crème de la crème of South Africa's then-fledgling wine industry to the American market. Today Cape Classics proudly represents 20 of South Africa's finest estates and labels. With a focus solely on South African wine, the company remains committed to providing a unique range of selections that are exciting and delicious and that offer outstanding value. Nearly 35% of all bottled wine from South Africa available in the US bears the Cape Classics seal.

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