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V2 Wine Group Appoints Michael Pulice as Director of National Retail Accounts


Date: 12/21/11

V2 Wine Group of Sonoma is pleased to announce a key marketing promotion as well as four new strategic appointments to its steadily expanding business. Alex Dessouky, who joined V2 Wine Group in 2010 as Director of Marketing, has been promoted to Vice President of Marketing. Joining the company are Michael Pulice as Director of National Retail Accounts, Jack Harvey as South Central Regional Manager, Rick Morrison as Director of Sales – Qupé and Jacquelyn Musgrave as Finance Manager. The additions will increase the wine company’s national sales support and coverage for its growing and impressive portfolio of wines, which includes Dry Creek Vineyard, Steelhead Wines, Toad Hollow Vineyards, Quivira Vineyards and Qupé Wine Cellars, among others.

As Director of National Retail Accounts Michael Pulice will oversee all national retail chain functions for V2 Wine Group’s brand portfolio. With a 20-year industry background that includes top sales and management roles with blue chip wine and spirits companies, Pulice most recently served as California Chain Manager with W.J. Deutsch & Sons. Prior to that he was with Brown-Forman for 14 years where he progressed through a number of sales and management roles. Pulice began his career with Young’s Market Company.

“We’re excited to have each of these talented individuals join our team of dedicated wine professionals. Each brings solid, relevant experience as well as tremendous enthusiasm for the wine business and for being part of this dynamic, growing company.” said Dan Leese, president and co-founder with Katy Leese of V2 Wine Group. “We are also very excited to promote Alex Dessouky, whose industry acumen and abilities have been invaluable to us as we’ve built our business.”

V2 is a wine producer that also provides sales and marketing services to a limited group of partner wineries. With a wine portfolio that includes Dry Creek Vineyard, La Follette Wines, Quivira Vineyards, Qupé Wine Cellars, Toad Hollow Vineyards, Torbreck Wines and Steelhead Vineyards, V2 is dedicated to building strong, innovative wine brands in the North American marketplace. The company is a partnership between wine industry veterans Dan and Katy Leese and entrepreneur Pete Kight.

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