Signorello Estate names Erica Valentine as General Manager
Ray Signorello Jr. is pleased to announce the appointment of Erica Valentine as General Manager for Signorello Estate, effective August 10, 2011.
Ms. Valentine was born and raised in Napa Valley, and has worked with some of the most prestigious wine brands in the world. She spent the early part of her career managing sales and marketing for Markham and Shafer Vineyards, then honed her wine business management skills at Seagram Chateau & Estate Wines (now Diageo) where she spent over a decade as Director of Marketing for a global portfolio of prominent brands that included Perrier Jouët, Mumm Champagne, Sandeman Port, Trimbach and Sterling Vineyards. During her tenure, she initiated and managed the migration of the company’s art and collateral to a digital platform, bringing the company into the internet and electronic media age.
After Seagram, Valentine established her own consulting firm, which focused on strategic planning, business management, sales and marketing for top-tier wineries, such as Robert Mondavi, Hanzell Vineyards, Chandon Estates, Jackson Family Estates and Stag’s Leap Wine Cellars. In 2004 she joined Franciscan Estates (now part of Constellation Wines) where she expanded her knowledge of wine production, marketing, sales, distribution and management of luxury wines, serving as Estate Director for Simi, Columbia Winery, Wild Horse and Inniskillin Icewine. While there, she successfully repositioned and repackaged the Columbia Winery brand, nearly doubled the sales of Simi and dramatically improved the performance of Wild Horse. She also created several distinctive promotional events, including Simi Forage, designed to showcase the diverse characteristics of the region; and a comprehensive guide to pairing cheeses of the world with Iniskillin Icewine.
“My love and passion for the wine industry has come full circle, leading me to Signorello Estate,” says Valentine. “I am delighted to be working with the people, vineyards and incredible wines of this long-established Napa Valley winery estate.”
“Last year we brought on board the esteemed fifth generation winemaker Luc Morlet to help us raise the bar on wine quality,” says founding vintner Ray Signorello Jr. “The next step was to improve and direct our overall business performance toward our long term vision. Erica Valentine understands the intricacies of the wine industry and provides the ideal experience, enthusiasm and leadership essential to guiding our team.”
Valentine earned a BS in Business Administration from the University of San Francisco, and has participated extensively in education and training programs spanning vineyard management, winemaking, finance, team building and coaching. She resides in Napa with her husband, Michael Mittleman, a solar industry executive.
About Signorello Estate
Ray Signorello Jr. and his father began their Napa Valley venture with an original plan to grow and sell quality grapes from the 100 acre estate on the Silverado Trail they acquired in the mid 1970’s. They grew and sold Chardonnay to several award winning wineries for a decade before making the transition to vintners in 1985, and built their beautiful stone winery in 1986. The vineyards expanded to Cabernet Sauvignon, Cabernet Franc, Merlot and Syrah during the 1990’s, and today Signorello Estate specializes in hand-crafted Cabernet Sauvignon, Chardonnay and other small production wines that honor the history of the land, the traditions of old world winemaking and the passion for fine wine of its founding vintner, Ray Signorello Jr.
For more information, visit the website at www.signorelloestate.com.