- Homepage for the Wine Industry

Sonoma Wine Company Hires Scott Loopstra as Director of Operations

Date: 08/15/11

Sonoma Wine Company (SWC) has announced the hire of Scott Loopstra to the position of Director of Operations at the American Canyon Facility. Loopstra’s appointment follows a company-wide initiative for expansion and re-organization of internal structure.

Over the past 27 years, Loopstra has refined his skills in the wine industry and contributed his knowledge to several reputable North Coast wineries. Loopstra’s most recent endeavor as Director of Operations at Vintage Wine Estates (Grove Street Winery) led him to continue this relevant position with SWC. In particular, Loopstra’s involvement with Blackstone Sonoma in 2004 brought him in contact with many members of the SWC organization and the quality of his work there was not forgotten.

Loopstra is well versed in nearly all aspects of the wine industry – from winemaking, directing operations and bottling to overall management, he is committed to increasing productivity in the work field and brings a tenure of professional achievements to the table. His familiarity with modern winery practices and procedures act as a highly beneficial asset to SWC and its ventures in maintaining efficiency and sustainability in grape-to-bottle winemaking.

As Director of Operations at SWC’s American Canyon, Loopstra will oversee day-to-day operations for all company functions including cellar, lab, winemaking, bottling, warehousing and maintenance functions. The implementation of Loopstra’s new position compliments the company’s initiative for rapid expansion.

About Sonoma Wine Company
Sonoma Wine Company provides unparalleled grape-to-bottle winemaking capabilities in Northern California. The integration of custom winery services offers one-stop-shopping for virtual and existing wineries including crush to-bottle, tank and barrel storage and services, box wine and keg wine filling, case goods warehousing, private label and direct to consumer fulfillment. Their Sonoma and Napa county facilities produce more than five million cases of wine annually for 30 clients. Over the past few years, Sonoma Wine Company’s focus on resource conservation and efficiency resulted in significant reductions in water and fossil fuel use while garnering recognition from many agencies including PG&E and the EPA for establishing a greenhouse gas emissions inventory in 2005. For more information please visit

submit people news

Submit your press release and photo to

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  Dec 18, 2014 at 8:02AM PST
- used barrels  •  Dec 18, 2014 at 8:02AM PST
- used barrels  •  Dec 18, 2014 at 8:02AM PST
- used barrels  •  Dec 17, 2014 at 8:43AM PST
- used barrels  •  Dec 17, 2014 at 4:20AM PST

latest real estate

- real estate  •  yesterday at 9:10AM PST
- real estate  •  Dec 10, 2014 at 9:31AM PST
- real estate  •  Dec 2, 2014 at 9:34AM PST
- real estate  •  Nov 28, 2014 at 2:29PM PST
- real estate  •  Nov 25, 2014 at 9:51AM PST

latest used equipment

- used equipment  •  Dec 18, 2014 at 3:23PM PST
- used equipment  •  Dec 18, 2014 at 3:23PM PST
- used equipment  •  Dec 18, 2014 at 3:23PM PST
- used equipment  •  Dec 18, 2014 at 11:05AM PST
- used equipment  •  Dec 18, 2014 at 9:40AM PST

latest services & supplies

- services & supplies  •  Dec 18, 2014 at 7:36AM PST
- services & supplies  •  Dec 16, 2014 at 12:55PM PST
- services & supplies  •  Dec 15, 2014 at 11:21AM PST
- services & supplies  •  Dec 13, 2014 at 6:52AM PST
- services & supplies  •  Dec 13, 2014 at 6:52AM PST

industry events

Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.