Vinturi, Inc., the leader in modern wine aeration and the company responsible for the widely heralded Vinturi® Red Wine Aerator, has appointed Carla Hunter as its new Director of Consumer Marketing. Hunter brings a wealth of experience in the food and housewares industries to the company, having served most recently as the Marketing Director for Snapware Corporation. Prior to that she held similar positions at Mastrad, Inc., Zyliss USA (now DKB Brands) and Con Agra.
“In this newly created role, Ms. Hunter will lead and develop the global sales and marketing plan for housewares and other retail channels,” says Rio Sabadicci, Inventor of Vinturi products and CEO of Vinturi, Inc. “She will guide the direction of the business and its marketing communications and public relations initiatives that will increase product and brand awareness among consumers.”
As part of her new role at Vinturi, Inc., Hunter will direct all branding and marketing initiatives for the company’s products as well, which include the original Vinturi Red Wine Aerator, a groundbreaking item that decants red wine in the time it takes to pour a glass; and the Vinturi White Wine Aerator – the first-ever aeration tool designed exclusively for use with white wine. Other innovative items include a portable version of the Vinturi Red Wine Aerator, called Vinturi Travel™; the newly released Vinturi Spirit™, which instantly aerates fine liqueurs and spirits, intensifying the taste experience with every pour; and the Vinturi Red and White Wine Towers, which cradle the appropriate Vinturi Aerator and create a dramatic presentation for conveniently aerating wine.
Hunter will oversee all marketing programs at Vinturi, Inc. as well as the implementation of strategic partnerships, special events and initiatives that will reinforce the company’s commitment to offering consumers the very best in wine and spirits aeration and accessories. Her background, expertise and experience will bring a new level of specialization and focus to Vinturi Inc.’s business and to its consumer marketing efforts. She received her MBA from the University of Southern California, and her Bachelor of Arts from Trinity College.
Widely known for pioneering the first wine aerator of its kind in 2007, Vinturi Inc. has since evolved into an industry leader with a diversified collection of wine accessories. Inventor of Vinturi products and CEO of Vinturi, Inc., Rio Sabadicci collaborated with top industrial designers to develop the patented Vinturi Red Wine Aerator, the first of the company’s widely celebrated offerings. The Vinturi Red Wine Aerator is a sleek, elegant wine accessory designed to significantly expedite the aeration process, resulting in superior flavor and bouquet. In addition to the Vinturi Red Wine Aerator, the line now encompasses a full assortment of sets and individual pieces, including the Vinturi White Wine Aerator, Vinturi Deluxe Aerator Set, Vinturi Deluxe White Wine Aerator Set, Vinturi Tower, Vinturi Tower White, Vinturi Wine Lover’s Set and Vinturi Travel, as well as the new Vinturi Spirit. All Vinturi products are available at www.vinturi.com.