Winebusiness.com - Homepage for the Wine Industry

Paso Robles Wine Country Alliance Executive Director Stacie Jacob Resigns to Open New Marketing Firm


Date: 06/10/11

Paso Robles Wine Country Alliance Executive Director Stacie Jacob announced that she is resigning to open a marketing firm, SolTerra Strategies.

Her resignation is effective August 1 and the search for a new Executive Director is actively underway.

During Jacob’s seven-years with the organization, she created a marketing campaign that achieved regional, national and global brand recognition for the Paso Robles American Viticulture Area and grew the Paso Robles Wine Country Alliance into one of the nation’s leading wine trade organizations.

In a news release, Jacob said, “The prestige of the Wine Alliance, quality of its marketing programs and power of the Paso Robles brand are accomplishments of which I am most proud. I look forward to pursuing my entrepreneurial drive as I launch SolTerra Strategies, based in Paso Robles.”

A 10-member Search Committee made up of all aspects of the Paso Robles wine community is in place and the process for a new Executive Director is currently in process. Potential candidates should go to www.pasowine.com and look under the Classifieds Section for details about the position. Candidates are asked to apply by July 22, 2011.

Jacob said she sees the new company she’s launching as an extension of what she’s been doing in her career.

Her new lifestyle-marketing firm will represent clients in food wine and tourism. The name SolTerra combines sun and earth. “My goal is to represent food, wine and experiences that are all rooted in a sense of place,” Jacob said.

Prior to joining the Paso Robles Wine Country Alliance Jacob was public relations director for the Washington Wine Commission, and before that she served as an account supervisor with the Fleishman-Hillard public relations agency.


 

Region: Central Coast

submit people news

Submit your press release and photo to people@winebusiness.com

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  Mar 26, 2015 at 11:00AM PDT
- used barrels  •  Mar 25, 2015 at 12:57PM PDT
- used barrels  •  Mar 24, 2015 at 6:31PM PDT
- used barrels  •  Mar 24, 2015 at 12:25PM PDT
- used barrels  •  Mar 24, 2015 at 10:21AM PDT

latest real estate

- real estate  •  Mar 25, 2015 at 8:44AM PDT
- real estate  •  Mar 24, 2015 at 12:02PM PDT
- real estate  •  Mar 19, 2015 at 3:21PM PDT
- real estate  •  Mar 19, 2015 at 1:14PM PDT
- real estate  •  Mar 17, 2015 at 9:46AM PDT

latest used equipment

- used equipment  •  yesterday at 9:04AM PDT
- used equipment  •  Mar 27, 2015 at 2:02PM PDT
- used equipment  •  Mar 27, 2015 at 2:02PM PDT
- used equipment  •  Mar 25, 2015 at 3:10PM PDT

latest services & supplies

- services & supplies  •  Mar 26, 2015 at 11:22AM PDT
- services & supplies  •  Mar 24, 2015 at 2:07PM PDT
- services & supplies  •  Mar 24, 2015 at 12:50PM PDT
- services & supplies  •  Mar 24, 2015 at 9:55AM PDT
- services & supplies  •  Mar 23, 2015 at 4:11PM PDT

industry events

Search Events:

Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.