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The San Francisco Wine Exchange appoints Rich Richardson as General Manager


Date: 06/07/11

The San Francisco Wine Exchange is very proud to announce that Rich Richardson has joined its team as General Manager.

Rich will be based at the company's San Francisco headquarters to develop and manage a new National Accounts Sales Division. He will join forces with SFWE’s National Sales Manager, Phil Nugent and Founder and President, Hugh Thacher, as a liaison to SFWE’s winery clients. He will also assist Controller Wanda Dennis, with the firm for twelve years, and coordinate activities with newly appointed Director of Operations, Brooke Allen, who for four years served as former Vice President Jim Faber's Executive Administrator. Jim passed away on April 16th, 2011.

Rich Richardson's distinguished career encompasses three decades of experience working with independent family owned wineries. Rich's most recent position was General Manager for Artesa Winery in Napa Valley. Prior to Artesa , Rich was Vice President, Director of Sales & Marketing for Justin Vineyards & Winery in Paso Robles where he worked closely with The San Francisco Wine Exchange for over ten years creating a widely sought and highly allocated brand. Before coming to Justin Vineyards & Winery, Rich was the Western Regional Sales Manager for the prestigious Opus One Winery and the Southwest Regional Sales Manager for Napa’s Robert Mondavi Winery for a combined total of 15 years.

Thacher believes that this is a very exciting and evolutionary step for the now 36 year?old San Francisco Wine Exchange. "Our well established success in the broad market will be highly complimented by Rich's new focus on national accounts. Almost every member of SFWE’s sales and administrative teams has known Rich for years and all are looking forward to working with him and welcoming him to the SFWE team. “

The San Francisco Wine Exchange, founded in 1975 by Hugh Thacher, is America’s oldest independent national wine marketing agency. SFWE oversees a national network of regional sales personnel from its headquarters in San Francisco, California. The company’s clients are a diverse group of family?owned wineries who are each stars in their respective appellations throughout California, Washington, New Zealand, Argentina and Spain.

For more information about the San Francisco Wine Exchange, please visit www.sfwe.com .

Job Function: Sales/Marketing

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