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Talbott Vineyards Promotes Matt Viotto to Vice President of Sales & Marketing


Date: 04/11/11

Talbott Vineyards is pleased to announce the promotion of Matt Viotto to vice president of sales and marketing. Viotto joined Talbott Vineyards in February of 2010 as director of sales overseeing both national and global sales for the winery’s portfolio of estate-grown Chardonnays and Pinot Noirs. In the year since, Viotto has increased sales for Talbott Vineyards by 49 percent, while also expanding Talbott into new markets. As vice president of sales and marketing, Viotto will manage the winery’s in-house sales team, as well as Talbott Vineyards’ marketing program.

A veteran of The Chalone Wine Group and Diageo, Chateau & Estate Wines, Viotto came to Talbott with extensive experience working with high-end Monterey County Pinot Noir and Chardonnay. He was the California sales manager for Chalone Wine Group prior to the Diageo purchase in 2005. During this transition, Viotto was instrumental in integrating Chalone Wine Estates into Diageo’s extensive global portfolio. As Diageo’s Southern California market manager, Viotto led 15 California sales teams including the broad-market and the chain divisions. At the same time, he was responsible for increasing growth eight percent in 2008 and 13 percent in 2009—both in down markets.

Working closely with Dan Karlsen, Talbott Vineyards’ winemaker and general manager, Viotto has managed the careful growth of the family-owned winery to 100,000 cases. This growth has been achieved without line extensions, and all Talbott wines continue to be produced using 100 percent estate-grown grapes. “Our vineyard and winemaking programs are as strong as they have ever been, and we are producing the best Chardonnays and Pinot Noirs in our history,” says Karlsen. “Matt understands all the passion and hard work that goes into making our wines. It’s gratifying to see that message get out to more people as a result of Matt’s sales expertise and leadership. We are proud to name him our vice president of sales and marketing.”



Talbott Vineyards was established in 1982, when founder Robb Talbott personally planted his mountainous Diamond T Vineyard. Today, Talbott Vineyards’ estate program encompasses two of Monterey County’s most respected winegrowing areas: the Santa Lucia Highlands, where Talbott’s famed Sleepy Hollow Vineyard is located, and the Carmel Valley, which is home to Diamond T. Using this exceptional estate fruit, Talbott Vineyards crafts an acclaimed portfolio of Chardonnays and Pinot Noirs.

Region: California, USA
Job Function: Sales/Marketing

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