Darlyne Miller launches dm2: darlyne miller/direct marketing
Direct-to-consumer specialist Darlyne Miller has founded dm2: darlyne miller/direct marketing, a boutique marketing consultancy providing wine companies with planning and management services designed to drive direct-to-consumer sales. “The DTC channel has never been more important or more dynamic than it is right now,” says Miller. “Wine consumers are savvier than ever and want to connect with companies on a personal, direct level. The time has never been better for wineries to enjoy DTC success and I look forward to helping them drive business.”
Previously, Miller held executive positions at leading wine companies including Cameron Hughes Wine and Constellation Wines U.S., where she was the Director of Direct-to-Consumer Sales and Marketing for more than 15 luxury wine brands. In addition to her solid foundation utilizing both traditional and non-traditional direct marketing tools, Miller is a licensed attorney, strengthening the analytic and business development services dm2 delivers.
With over 10 years of experience and alliances with the wine industry’s leading service providers, dm2 provides wineries and wine retailers creative, comprehensive tools designed to build consumer engagement, champion brand image, and propel revenue growth. The goal of dm2 is to provide integrated strategies and solutions, seamlessly executed, that maximize customer loyalty, profitability and brand awareness. dm2 offers full service marketing management or project-based consulting.