TITAN Wine & Spirits Hires Allen Balik as Wine Consultant
TITAN Wine & Spirits has recruited the wine consulting expertise of Allen Balik. The endeavor is pioneered by parent company TGIC Importers, Inc. The goal is to pair exclusive, premium, domestic brands with California distribution-company, TITAN Wine & Spirits and TGIC’s National Sales & Marketing arm.
Balik is perhaps best known as Founder and Co-Chairman of “A Culinary Evening with the California Winemasters” -- a Wine Spectator Top Ten Charity Wine Auction.
However his recognition as a wine-author (Guide to Choosing, Serving and Enjoying Wine), as well as being a columnist for numerous wine publications is harmonized with the notoriety of his consulting business (Club Essence) where he consults with wineries on the development, implementation and execution of their sales, marketing and business-management strategies and programs.
Balik will research and evaluate potential candidates for TITAN and TGIC by size, varietals, existing presence in the market, strength-of -label, geographic diversity, years-in-business, and quality/price-value ratio.
“TGIC is an unstoppable machine,” says President/CEO, Alex Guarachi. “The brands we carry shape and power their respective categories. They set the standard,” he adds.