Passalacqua Winery announced the appointment of Lisa Grower as direct sales manager. In her role, Gower will oversee daily operations of the winery’s Dry Creek Valley tasting room and be responsible for the implementation of new sales initiatives, Passa il Vino wine club programs and industry outreach projects.

Gower brings eight years of wine industry experience to the direct sales manager post, as well as extensive background in sales management and product marketing. Her previous work in Sonoma County wine sales and hospitality includes stints at Lynmar Estate Winery, Sausal Winery and Seghesio Family Winery.

“We’re excited to have Lisa join the Passalacqua Winery family,” says owner Jason Passalacqua. “Her experience, fresh ideas and energy will be major assets for our day-to-day operations as well as special winery programs and events.”

Passalacqua Winery is family owned and operated in Dry Creek Valley. Current releases are available exclusively at the winery and tasting room, located at 3805 Lambert Bridge Road in Healdsburg. Tasting room hours are 11 a.m. to 5 p.m. daily. For information and directions, call Passalacqua Winery at 877-825-5547 or visit www.passalacquawinery.com.