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A to Z Wineworks Appoints Ron Mertz to Lead U.S. Sales


Date: 11/04/10

A to Z Wineworks, Oregon's leading wine producer, has appointed Ron Mertz as President of Sales, based in Overland Park, Kansas.

Ron Mertz joins A to Z Wineworks after leading both large established firms as well as entrepreneurial businesses. Most recently as President of US Operations for Villa Maria Estate, Ron established a new route to market across the US. Ron was previously with Lion Nathan-USA, which acquired Cumulus Wines Inc., where Ron was Managing Director and Founder. Prior to that, Ron held senior management positions with Foster's Wine Estates, Southcorp Wines, Rosemount Estates and Johnson Brothers Liquor Company.

Ron Mertz comments: "I am honored to join A to Z Wineworks and help lead the continued growth of the US business. The brands have a rich history of providing consumers with high quality, award-winning wines which represent tremendous value."

A to Z Wineworks Founder and CEO Bill Hatcher comments: "As our business continues to expand, it is a natural evolution to add dedicated sales capability to our company. Ron's first priority will be to create a best-in-class sales organization to rapidly advance the development of our core brands. It is essential for us to provide exceptional leadership to our trade partners in this challenging marketplace. Ron's experience, successful track record, and rich trade relationships all make him a most welcomed addition to A to Z."

A to Z Wineworks has been one of Oregon's leading producers since 2004. The portfolio includes the iconic luxury REX HILL brand, as well as A to Z, William Hatcher and Francis Tannahill brands. The company strives to provide "Aristocratic Wines at Democratic Prices," and has swiftly become one of the best-reputed wine producers in Oregon.

The company is privately held and was founded by Bill Hatcher, Deb Hatcher, Sam Tannahill, and Cheryl Francis. Deb Hatcher has been leading both the Sales and Marketing functions since inception. Deb comments: "With the addition of Ron, I will now be able to devote the majority of my efforts to improving the connection of our brands to the US consumer, which has always been my passion."

Region: Oregon
Job Function: Sales/Marketing

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