Peter Heyworth fills the newly created post of Vice President Marketing USA. Peter has classic Blue Chip marketing training and expertise from his years at Gillette. He has initiated, staffed and managed a National Marketing Company for International Distillers & Vintners. He further extended his alcohol beverage experience, demonstrating his strategic planning and innovation skill sets working with both Diageo and Fosters Wine Estates Americas.
About Independent Distillers
The Independent Distillers Group (IDG) is headquartered just outside of Melbourne, Australia. Originally founded in 1987 in Auckland, New Zealand, the company today successfully manufactures and distributes alcoholic beverages to domestic and export markets worldwide. IDG has been at the forefront of innovation and development of RTDs in both New Zealand and Australia and owns some of the largest brands in the Asian RTD market. The company’s core brands include Vodka Cruiser, Woodstock Bourbon and KGB ICE. Independent Distillers also owns a number of beer, wine and spirits brands that it produces and markets around the world.