MIAMI--(BUSINESS WIRE)--Southern Wine & Spirits of America, Inc. (Southern), the nation’s largest wine and spirits distributor, today announced, effective immediately, the promotion of James Bradney to Vice President, General Manager of the company’s Southern California Division. Bradney will report directly to Jack Brennan, Southern’s Executive Vice President and General Manager of California.

“Bradney’s industry experience and leadership in the Southern California market — most recently working as Vice President, General Sales Manager of our Southern Wine & Spirits of California - Southern Division — make him uniquely qualified for this role.”

Commenting on the appointment, Brennan said, "James is a talented executive with 15 years of outstanding industry experience — the last seven with Southern in California. Prior to joining Southern, James worked in various leadership roles with Pepsi, Gallo and Schieffelin & Somerset. We are pleased to have someone of James’ caliber focused on our supplier and customer partners alike throughout Southern California."

Brad Vassar, Southern Wine & Spirits of America’s Executive Vice President-General Manager added, “Bradney’s industry experience and leadership in the Southern California market — most recently working as Vice President, General Sales Manager of our Southern Wine & Spirits of California - Southern Division — make him uniquely qualified for this role.”

In this new role, Bradney succeeds Steve Slater who was recently promoted to Executive Vice President, General Manager of Southern Wine & Spirits of America’s Wine Division.

About Southern Wine & Spirits of America, Inc.

Southern Wine & Spirits of America, Inc. is the nation’s largest wine and spirits distributor with operations in 32 markets. The multi-state distributor currently operates in: Alabama, Arizona, California, Colorado, Delaware, Florida, Kentucky, Hawaii, Illinois, Indiana, Maine, Mississippi, New Hampshire, Nevada, New Mexico, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Vermont, Virginia and West Virginia — as well as the additional seven states of Alaska, Washington, Oregon, Idaho, Montana, Wyoming and Utah through the Southern-Odom/Spirits West partnership. Southern also has a presence in Maryland and the District of Columbia through a joint venture with F.P. Winner Wine & Spirits. Southern has recently announced the pending formation of a joint venture in Minnesota with J.J. Taylor Distributing Company — and holds operating licenses and permits in Nebraska and Texas. On a national basis, Southern Wine & Spirits of America, Inc. employs more than 11,000 team members. For more information contact: www.southernwine.com.

Contacts

Southern Wine & Spirits of America, Inc.
Lee Brian Schrager, 305-625-4171 x. 1040