Sonoma County Vintners announced the hiring of wine industry marketing veteran Bryan Carr for the newly created director of marketing position in the organization. In this new role, Carr will oversee strategic marketing initiatives and events designed to support the group’s marketing goals locally, nationally, and internationally.
Carr, a Sonoma County native, brings a diverse brand management background to the position, with tenure at some of Sonoma County’s best-known wineries, including La Crema, Gary Farrell, Buena Vista Carneros, Arrowood and Sebastiani. He most recently served as a marketing consultant to the Alexander Valley Winegrowers, Sonoma Wine Country Weekend, and several Sonoma County hotels and wineries.
“We are thrilled to have Bryan join Sonoma County Vintners,” said executive director Honore Comfort. “He brings a range of strategic experience and an understanding of the Sonoma County wine industry to our team that will serve our members well.”
“Sonoma County Vintners plays an important role in Sonoma County’s wine industry,” said Carr. “I look forward to contributing my skills and experience to move our initiatives to the next level.”
About Sonoma County Vintners
Sonoma County Vintners is the leading voice of Sonoma County wine, dedicated to increasing awareness and improving the quality image of its wines to consumers, media, and trade locally and globally. With almost 65,000 vineyard acres planted among the county’s 13 American Viticultural Areas (AVAs), Sonoma County is considered one of the world’s premier winegrowing regions, producing an unparalleled range of varietals and wine styles. SCV has promoted this diversity and quality since 1944, and currently represents more than 165 member wineries and 25 Affiliate Members. For more information on the wines and wineries of Sonoma County, visit www.sonomawine.com.