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V. Sattui Winery Hires Ben Rotnicki as Director of DTC Marketing and CRM

Date: 05/18/10

Tom Davies, President of V. Sattui Winery, has announced the hiring of Ben Rotnicki as Director of DTC Marketing and CRM (Customer Relationship Management).

“Ben Rotnicki will develop a comprehensive marketing and social media marketing plan,” Davies said in describing Rotnicki’s position. “He will also develop CRM programs to build customer loyalty and our brand image; he will also develop marketing metrics dashboards and analyze program performance so we can constantly be calibrating our marketing efforts and exceeding our goals,” Davies added.

Born and raised in Sonoma County, Rotnicki graduated from CSU, Monterey Bay with a B.S. in Management & International Entrepreneurship; he also holds an MBA in Marketing and Technology Management from the University of Phoenix. He has specialized in multi-channel direct marketing during his career, having worked on brands ranging from Celebrity Cruise Lines, Chase Manhattan Bank, to Windsor Vineyards and, most recently, as Director of CRM & Loyalty at Godiva Chocolatier in New York. He developed and grew Godiva’s Chocolate Rewards Club to one million members in five months; he also launched consumer-insight portal, Godiva Chocolate Talk—an interactive, customer destination used by Godiva marketers to test product/packaging/marketing concepts and measure customer engagement.

“I am a fanatic when it comes to the customer experience and what better winery to work for than V. Sattui where I can leverage their direct response model and robust customer database to help grow meaningful and profitable relationships with the consumer, “ said Rotnicki, elaborating on his new role at Sattui.

Rotnicki lives in Marin County and his hobbies include enjoying good food and wine, travelling, and spending time with family and friends.

About V. Sattui Winery:
V. Sattui Winery is a fourth-generation family-owned winery celebrating its 125th anniversary in 2010. Sattui makes 40 different wines and may win the most gold medals of any winery in California. Recognition of the winery's excellent wines includes having been voted "Winery of the Year" at the 2007, 2006 and 2004 California State Fairs. In both 2009 and 2005, V. Sattui Winery was chosen "Best Winery In The Western U.S." by The Critics' Challenge Wine Competition.

Founded in 1885 by Vittorio Sattui, today V. Sattui Winery is the only winery in NapaValley with its own extensive deli offering house-made prepared foods from salads to charcuterie to pastas, pizza, bbq'd fare and 205 cheeses from around the world. Visitors can assemble a picnic and enjoy it outdoors under the 200-year-old oak trees on the winery grounds. In 1985 Dario Sattui renovated the winery into an inviting 'village' setting, with the buildings' stone facades and towers framed by gardens and estate vineyards. Visitors have six different options for tasting the winery's wines, including a series of flights of wines paired with foods. Winemaker Brooks Painter has directed the winery's vineyard and winery operations since 2005.

V. Sattui Winery is located on a 38-acre vineyard 1.5 miles south of St. Helena at 1111 White Lane; the winery is open seven days a week from 9:00 a.m. to 6:00 p.m.; no reservations or appointments are necessary. More at or 707/963-7774.

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