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Flowers Vineyard & Winery Appoints Jason Jardine as President


Date: 05/06/10

Flowers Vineyard & Winery on the True Sonoma Coast has appointed Jason Jardine as president. Jardine takes the reins from Tom Hinde, who joined as president in 2005 focusing on growing the winery’s quality and acclaim and expanding its national sales presence. Hinde continued to manage the winery when founders Walt and Joan Flowers partnered with the Huneeus Family in December of 2008 and will continue to work closely with Jardine and Walt and Joan Flowers through harvest.

“We look forward to adding Jason’s expertise and outlook to the success Walt and Joan Flowers and Tom Hinde have worked so hard to build through the years,” said Jim Harris, president of Huneeus Vintners. “The innovation and pioneering spirit at Flowers is inherent to this rugged, extreme location and in the people that make these wines to truly reflect their unique place or origin.”

Jardine brings over 13 years of experience in high-end boutique Pinot Noir and Chardonnay production to the Flowers team. Prior to joining Flowers, Jardine was general manager/winegrower for Rhys Vineyards and Alesia Wines in the Santa Cruz Mountains launching the brand in 2003. Rhys Vineyards immediately acquired acclaim from wine critics and connoisseurs for their extreme estate vineyards and terroir driven wines with 100 percent direct-to-consumer sales through a highly allocated mailing list. Jardine earned his stripes in vineyard management with notable Oregon Pinot Noir producers including Domaine Serene, Tony Soter and Ken Wright Cellars. He completed a winemaking internship with the Robert Mondavi Winery. Jardine holds a master’s in business administration from Southern Methodist University Cox School of Business.

Walt and Joan Flowers founded Flowers Vineyard & Winery on the extreme Sonoma Coast in 1989, as the second pioneering wine family in a region just being discovered as the new frontier for cool-climate winegrowing. They focused on Pinot Noir and Chardonnay from the start, planting new clones and established a winery at their 320-acre Camp Meeting Ridge Ranch and in 1997, purchased the Flowers Ranch on a 327-acre parcel just a few miles south along the same coastal ridge less than two miles from the Pacific Ocean. They have a total of 80-acres under vine.

Region: California, USA
Job Function: President/Owner/GM

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