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Wines.com names David Mitchell Eads as the Social Marketing Director


Date: 04/14/10

Wines.com has named David Mitchell Eads as the new Social Marketing Director at Wines.com. Wines.com is a division of Pervino, an integrated wine marketing website for retailers and wineries. David Mitchell Eads has worked for Chateau Trocard as the Winery Assistant Manager and for Spec's, the largest Texas based wine retail chain. David Eads' responsibilties include directing social media and online marketing. As part of his responsibilities, David will manage winery and retailer twitter accounts uniquely targeting new customers and engaging existing clients and prospects to learn more about Winery and Retailer special offers, events, and news. Using the "powered by Pervino" trademark, David will continue to utilize social media outlets including Facebook, Twitter, MySpace, Tumblr, and the more traditional blogging techniques. Posting under the twitter handle @winescom and via Facebook.

Wines.com, under parent company Pervino, was originally founded in 1994 by Dr. Jacklyn Wilferd. Dr. Wilferd’s vision of educating and informing wine lovers worldwide helped to bring Wines.com into the forefront as the #1 wine portal on the internet. Alongside popular features like the WineBoard Forum, Wines.com has hosted such widely enjoyed online publications and wine columns as Jerry D. Mead’s WineTrader, Mead On Wine syndicated weekly column, Vineyard & Winery Management Magazine, Millie Howie's Wine Words and Wine Tributaries.

In 2008, Dr. Wilferd teamed up with Alexander Andrawes (@personalwine), Founder of Pervino, to redesign and launch the new and improved Wines.com portal. Wines.com 3.0 has the vision to be the most efficient portal for everything wine. Whether you want advice on wine, want to learn about wine, or a new and innovative way to purchase wine online via a network of retailers and wineries, Wines.com provides excellent customer service, products and information. Wines.com is also home to an online community boasting 15,000+ members who communicate and share wine information via the Wines.com Forum.

Our vision is to be the major provider of wine information and to maximize the efficiency of the wine retail market using our list of partners across the US . Our products reflect taste, elegance, and the art of wine. Our Company promises to provide impeccable, expeditious and quality ensured products and services.

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