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Wine Expert and Author Karen MacNeil Launches New Brand Identity and Innovative Website


Date: 03/29/10

Today, world renowned wine writer and educator Karen MacNeil announces the launch of her new brand identity and innovative website – www.KarenMacNeil.com. “Our new focus keeps us in stride with the changing demographics of the U.S. wine industry, the increasing quest for wine knowledge and the integration of wine into the fabric of American culture,” says MacNeil.

Karen’s expansive wine expertise, unique wine style, and prolific creativity are core elements of the innovative new brand. The new logo is designed to reflect the globally captivating nature of wine, as well as Karen’s ability to bring people together to share, explore and learn. Together, the two position Karen MacNeil & Company for a new decade of growth as an avant-garde, multi-faceted wine education and consulting services company.

The new website, designed in journalistic form, features detailed information about Karen’s high-demand corporate wine seminars, consulting projects, private wine country tours and publishing initiatives, including her bestselling book, The Wine Bible. In an easy-to-navigate section entitled Wine Style Food, Karen talks directly with her readers about today’s hot wine topics. Known for her passionate storytelling and unique voice in the world of wine, Karen has created a new “post-modern” form of wine communication, with features like The Elegance Report™ – a don’t-miss, one page insider guide to the most refined wines of the world, and When? Where? Why?™ – the fast-track take on what wines to have – when, where, and why to have them.

About Karen MacNeil
Karen MacNeil is the only person in the U.S. to win all four of the top awards in the wine industry – including the James Beard “Wine & Spirits Professional of the Year” award (2004) and the International Wine & Spirits Competition “Communicator of the Year” award (2008). President of Karen MacNeil & Company, Karen is the author of the award-winning book, The Wine Bible and host of Emmy-award winning Wine, Food & Friends with Karen MacNeil, the first national television series on wine in the United States. She is the creator and Chairman of the state-of-the-art, multi-million-dollar Rudd Center for Professional Wine Studies at the Culinary Institute of America in the Napa Valley. Karen also writes “One Woman’s View,” a blogicle on eRobertParker.com. With her team at Karen MacNeil & Company she creates and consults on unique wine experiences, seminars and programs for individual and corporate clients including Lexus, Merrill Lynch, Singapore Airlines, UBS, Mattel and J.P. Morgan, among others.

For more information or to speak with Karen MacNeil, please contact Heather Muhleman at heather@karenmacneil.com or Linda Schmitt at linda@karenmacneil.com.


 

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